Deckers Outdoor Corporation’s Stock Price Plummets to $86.94, Recording a Hefty 15.21% Drop

Deckers Outdoor Corporation (DECK)

86.94 USD -15.60 (-15.21%) Volume: 21.21M

Deckers Outdoor Corporation’s stock price takes a plunge, dropping to 86.94 USD, marking a significant trading session decrease of -15.21%. With a hefty trading volume of 21.21M, the footwear and apparel giant’s stock has seen a substantial year-to-date decline of -57.19%.

Latest developments on Deckers Outdoor Corporation

Deckers Outdoor stock has been on a rollercoaster ride recently, with various events impacting its price movements. The company’s stock plunged amidst concerns about Ugg boots and a weak outlook, leading to lowered price targets from analysts. Deckers also faced challenges from tariffs and consumer pullback fears, causing further drops in its stock price. Despite beating Q2 earnings expectations, the stock continued to slide as sales guidance missed estimates. Analysts have downgraded the stock, with some expressing worries about slowing growth and competitive pressures. However, there are still optimistic views on Deckers, with some reiterating buy ratings based on the growth potential of its brands like Hoka. As the company aims high despite rough trading days, investors are closely watching how Deckers Outdoor stock will perform amid these challenges.

Deckers Outdoor Corporation on Smartkarma

Analysts on Smartkarma, such as Baptista Research, are bullish on Deckers Outdoor as the company continues to show strong financial performance. According to research reports like “Deckers Outdoor Betting Big on HOKA: What Does The Recent Quarterly Growth Imply In Terms Of its Long Term Prospects?” and “Deckers Brands: Will Its Strategic Investments in SG&A And Brand Awareness Help in Sustainable Growth?”, Deckers Brands, the parent company of popular footwear brands HOKA and UGG, has been exceeding market expectations. In the first quarter of fiscal year 2026, Deckers reported a 17% increase in revenue, reaching $965 million, and a 24% rise in diluted earnings per share to $0.93. The company’s success has been driven by strong sales from its flagship brands, especially in international markets.

With a revenue increase of 16% year-over-year, approaching $5 billion in sales, Deckers Brands is showcasing robust growth and strategic market positioning. Analysts like Baptista Research are optimistic about the company’s sustainable growth prospects, as highlighted in their research reports. By investing in SG&A and brand awareness, Deckers Brands is expected to continue its strong performance in the footwear industry. The positive sentiment from analysts underscores the market’s confidence in Deckers Outdoor‘s long-term success and brand appeal.

A look at Deckers Outdoor Corporation Smart Scores

Smart Score is a compound score for the Company indicating its overall outlook. It is derived by taking an equally weighted average of underlying Factor scores computed by Smartkarma

Deckers Outdoor Corporation, a company that designs and markets footwear and accessories, has a mixed outlook according to Smartkarma Smart Scores. While the company scores well in growth and resilience, with a score of 4 and 5 respectively, its dividend score is low at 1. This indicates that Deckers may not be a top choice for investors looking for dividend income. However, with solid scores in value and momentum at 3 and 4, the company shows potential for long-term growth and market performance.

Deckers Outdoor‘s strong focus on growth and resilience bodes well for its long-term prospects in the market. With a score of 4 in growth, the company is positioned to expand and develop its product offerings in the future. Additionally, a resilience score of 5 suggests that Deckers has the ability to withstand economic challenges and market fluctuations. While the company’s dividend score is lower, its overall outlook remains positive, making it a potentially attractive investment option for those looking for growth and stability in the footwear and accessories industry.

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