- Puma anticipates 2025 sales will grow in the low- to mid-single-digit percentage range.
- The dividend per share is set at €0.61, which is below the estimated €0.76.
- Fourth quarter sales matched expectations at €2.29 billion.
- EMEA sales outperformed expectations at €796.5 million against an estimate of €759.4 million.
- Americas sales were slightly below the forecast with €986.3 million compared to an expected €992 million.
- Asia Pacific sales were also below expectations at €506.6 million, falling short of the €536.8 million estimate.
- Footwear revenue came in at €1.21 billion, surpassing the predicted €1.19 billion.
- Apparel revenue was €736.5 million, which is below the estimate of €747.1 million.
- Accessories revenue reached €338 million, missing the expected €348.8 million.
- Puma’s revenue in constant currency increased by 9.8%, marginally below the 9.87% estimate.
- EMEA revenue saw currency-adjusted growth of 14.6%, beating the anticipated 12.1%.
- The Americas saw revenue grow by 6.5% in currency-adjusted terms, exceeding the 4.67% estimate.
- Asia Pacific revenue rose by 9.5% on a currency-adjusted basis, less than the projected 13.8%.
- Footwear revenue in currency-adjusted terms increased by 9.2%, slightly surpassing the 9.17% estimate.
- Apparel revenue rose by 8.8% in currency-adjusted terms, beating the expected 8.41%.
- Accessories revenue increased by 14.5% when currency adjusted, below the 18% estimate.
- The gross profit margin was 47.3%, slightly under the estimated 47.4%.
- EBIT was in line with expectations at €109 million.
- Earnings per share stood at €0.16.
- Operating expenses totaled €982 million.
- In February 2025, Puma launched the “nextlevel” efficiency program aimed at enhancing profitability and targeting an 8.5% EBIT margin by 2027.
- The Nextlevel program is expected to incur one-time costs of up to €75 million in 2025 due to store closures, restructuring expenses, and other non-operating costs.
- Puma anticipates the Nextlevel program will contribute an additional EBIT of up to €100 million in 2025.
- The net contribution to EBIT from the Nextlevel program is projected to be up to €25 million in 2025.
- Among analysts, there are 13 buy ratings, 14 hold ratings, and 1 sell rating for Puma’s stock.
A look at Puma Smart Scores
| Factor | Score | Magnitude |
|---|---|---|
| Value | 3 | |
| Dividend | 4 | |
| Growth | 4 | |
| Resilience | 2 | |
| Momentum | 3 | |
| OVERALL SMART SCORE | 3.2 |
Smart Score is a compound score for the Company indicating its overall outlook. It is derived by taking an equally weighted average of underlying Factor scores computed by Smartkarma
Analysts at Smartkarma have provided an insightful overview of Puma’s long-term outlook based on their Smart Scores. Puma has received favourable ratings in several key areas, with strong scores in Dividend and Growth indicating a promising future for the company. This suggests that Puma is well-positioned to provide solid returns and potentially offer attractive growth opportunities to investors in the years ahead.
On the other hand, Puma’s scores for Value and Momentum are slightly lower, indicating areas that may require further attention. While the company’s value proposition and momentum are not as high as other factors, Puma’s strengths in Dividend and Growth bode well for its overall performance. With a diversified product range encompassing sporting goods and apparel, Puma’s global customer base further enhances its potential for long-term success in the competitive retail market.
Disclaimer: This article by Smartkarma is general in nature and based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Note that our articles may not factor in the latest price-sensitive company announcements or qualitative material.
While all reasonable care has been taken in the preparation, Smartkarma makes no assurance about the accuracy of any generated data or content. All content is indicative only and should be independently checked for accuracy and confirmed before use. Smartkarma accepts no responsibility for any loss or damage caused as a result of any inaccuracy or error within the Lab online tools or generated data.
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