Korea/Asia, Events, IPOs, Douglas Research Advisory

Douglas Kim

Nearly 30 years of experience in the Korean/Asian equity research. Major sectors coverage include the following:
- Technology 
- Consumer 
- Special Situations/Deep Value Plays
- Tender Offers/M&As
- Holdcos/Stubs
- Asian Unicorns/Private Companies

Korea/Asia, Events, IPOs

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Douglas Research Advisory

Equity Bottom-Up

<ul>
<li>SK Telecom experienced the biggest cyberattack in its history in April which is likely to result in a major shakeup of its management team. </li>
<li>We estimate SK Telecom could lose 1 million+ mobile service customers. Given its ARPU of 29,355 won per month, this would represent lost annual revenue of nearly 352 billion won. </li>
<li>This massive cyberattack could cost SK Telecom more than 1 trillion won in a combination of lost revenue and additional commission/advertising necessary to attract new customers. </li>
</ul>


SK Telecom experienced the biggest cyberattack in its history in April which is likely to result in a major shakeup of its management team. 
We estimate SK Telecom could lose 1 million+ mobile service customers. Given its ARPU of 29,355 won per month, this would represent lost annual revenue of nearly 352 billion won. 
This massive cyberattack could cost SK Telecom more than 1 trillion won in a combination of lost revenue and additional commission/advertising necessary to attract new customers. 


Biggest Cyberattack in SK Telecom's History - Likely to Lead to Major Management Changes