Bilibili Inc

Bilibili Makes a Late Entry into Livestreaming E-Commerce; Timing Is Not Just Right

Equity Bottom-Up
201 Views, 13 Jan 2022 02:17
EXECUTIVE SUMMARY
  • Bilibili launched a shopping cart feature (Xiaohuangche) recently on its livestreaming platform which enables users to purchase goods while watching a live-stream.
  • This comes at a time; China’s common prosperity crackdown has set its eyes on livestreaming e-commerce.
  • Bilibili has been looking at ways to improve its monetisation to reduce losses, but we think the new initiative will likely add further pressure on deteriorating margins.
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Shifara Samsudeen, ACMA, CGMA
Equity Analyst
LightStream Research
JapanIndustrialsEquity Bottom-UpEquity Capital Markets

A chartered management accountant with more than 10 years of rich experience in investment research and financial analys... 

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