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Bilibili Makes a Late Entry into Livestreaming E-Commerce; Timing Is Not Just Right
201 Views, 13 Jan 2022 02:17
- Bilibili launched a shopping cart feature (Xiaohuangche) recently on its livestreaming platform which enables users to purchase goods while watching a live-stream.
- This comes at a time; China’s common prosperity crackdown has set its eyes on livestreaming e-commerce.
- Bilibili has been looking at ways to improve its monetisation to reduce losses, but we think the new initiative will likely add further pressure on deteriorating margins.