Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Ebay's Qoo10 More than Doubles Users to 23 Million in 5 Years

Ebay's Qoo10 Hits ¥300 Billion GTVs in Japan

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul>
<li>EBay’s fast-growing Japanese arm, Qoo10, is betting on a radical move into retail, opening three permanent Tokyo stores, including a 2,500 sqm Harajuku flagship in the next nine months.</li>
<li>The investment is part of a push to reach a target of ¥500 billion by 2029, up from around ¥300 billion last year, and a real threat to arch-rival, Zozo.</li>
<li>Qoo10 is also moving beyond K-beauty dependence by expanding collaboration with Japan-based vendors at the same time as broadening categories across fashion, food, home and appliances.</li>
</ul>


EBay’s fast-growing Japanese arm, Qoo10, is betting on a radical move into retail, opening three permanent Tokyo stores, including a 2,500 sqm Harajuku flagship in the next nine months.
The investment is part of a push to reach a target of ¥500 billion by 2029, up from around ¥300 billion last year, and a real threat to arch-rival, Zozo.
Qoo10 is also moving beyond K-beauty dependence by expanding collaboration with Japan-based vendors at the same time as broadening categories across fashion, food, home and appliances.


Ebay Japan's Qoo10 Invests in Retail in Push to ¥500 Billion

Ebay Inc

Ebay Japan's Qoo10 Invests in Retail in Push to ¥500 Billion