Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

The Smartkarma Week That Was in JP/KR: Nissan, J-Retail, Tesla/Panny, SK Rights, Biosimilars, Trade

Japan: Moving Average Outliers - New Year Rally

Start Today (3092 JP): Calling the Bluff on Forecasted Growth

Zozo: A ¥700 Billion Business in Three Years. Really?

Fashion Retailers Fight Back Against the Dominance of Zozotown

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<a href="https://www.smartkarma.com/entities/18379" target="_blank" data-smartkarma-citation="entities:18379:1">ZOZO (3092 JP)</a> has been losing a bit of its shine of late, with its stock price plummeting and its CEO being hammered in the press and social media for profligate spending on art and trips to the moon, and for only turning up to work three days a week.
More importantly, its private brand business is off to a bumpy start, a problem when Zozo expects it to account for 30% of sales in three years time.
Analysts have focused on the failure of the Zozosuit, but this was always more of a marketing gimmick and will soon be superseded by mobile-only measuring systems. The real challenge is being able to produce a measured semi-bespoke apparel service on time, of a good quality and at a reasonable price. Given Zozo's supply chain support and early start, it could still lead on this.
Nevertheless building a ¥200 billion apparel business in three years remains highly questionable; Zozo has stumbled at the launch, and no one has built such a large apparel concern so quickly in Japanese retail history.
Zozo will continue to grow in tandem with the growth in apparel e-commerce, but its target of ¥700 billion in revenues in three years remains in doubt leaving us bearish about the short-term.
More important than achieving its targets is whether Zozo can manage to build a solid foundation for a scalable private brand-based business. If Zozo succeeds, then the long-term prospects for Zozo as an integrated apparel brand rather than a merchant mall could be bright.

ZOZO (3092 JP) has been losing a bit of its shine of late, with its stock price plummeting and its CEO being hammered in the press and social media for profligate spending on art and trips to the moon, and for only turning up to work three days a week.
More importantly, its private brand business is off to a bumpy start, a problem when Zozo expects it to account for 30% of sales in three years time.
Analysts have focused on the failure of the Zozosuit, but this was always more of a marketing gimmick and will soon be superseded by mobile-only measuring systems. The real challenge is being able to produce a measured semi-bespoke apparel service on time, of a good quality and at a reasonable price. Given Zozo's supply chain support and early start, it could still lead on this.
Nevertheless building a ¥200 billion apparel business in three years remains highly questionable; Zozo has stumbled at the launch, and no one has built such a large apparel concern so quickly in Japanese retail history.
Zozo will continue to grow in tandem with the growth in apparel e-commerce, but its target of ¥700 billion in revenues in three years remains in doubt leaving us bearish about the short-term.
More important than achieving its targets is whether Zozo can manage to build a solid foundation for a scalable private brand-based business. If Zozo succeeds, then the long-term prospects for Zozo as an integrated apparel brand rather than a merchant mall could be bright.

Zozo: Teething Problems for Private Brand and Signs of Hubris

ZOZO Inc

Zozo: Teething Problems for Private Brand and Signs of Hubris