Lars Kreckel

Director

• Sentiment Matters

Sentiment Matters brings structure and insight to one of the most underused drivers of investing: sentiment and positioning. Whether you’re a macro strategist or a stock picker, it always matters whether your view is consensus or contrarian. Yet investors often spend too much time on things that are impossible to forecast (inflation), not consistently market-moving (geopolitics), or where they have little edge (Fed-speak). Sentiment and positioning are different: they’re measurable, often overlooked, and have a clear impact on returns. That’s where Sentiment Matters comes in. Drawing on 20+ years of buy-side and sell-side experience, I’ve built the tools I always wished existed. What we offer: • Powerful visualisation tools that show, at a glance, which assets are loved or hated — helping separate genuine signals from noise. • Independent analysis and reports highlighting sentiment shifts, extremes, and cross-asset trends that support idea generation and risk management. These tools are delivered through flexible packages for different types of investors — from macro strategists and tactical asset allocators to wealth managers. While use cases vary, they typically include idea generation (extreme sentiment + strong fundamentals), risk management (identifying crowded trades and vulnerabilities), focusing research effort where incremental insight pays off most, and timing entry and exit with greater conviction.