Covering IPOs, Healthcare and Technology Stocks

Andrei Zakharov

Equity Capital Markets

52TOYS Development / Equity Capital Markets

<ul>
<li>52TOYS Development, a Beijing-based multi-genre IP toy company, is seeking Hong Kong IPO that would raise up to $200M.</li>
<li>Founded in 2012 by Mr. Chen and Mr. Huang, 52TOYS positions itself as a toymaker with a strong emphasis on collectible mecha and sci-fi aesthetics.</li>
<li>52TOYS has made a big push online and in overseas markets. I believe the company has primary growth drivers such as international expansion and new licensed and proprietary IP products.</li>
</ul>


52TOYS Development, a Beijing-based multi-genre IP toy company, is seeking Hong Kong IPO that would raise up to $200M.
Founded in 2012 by Mr. Chen and Mr. Huang, 52TOYS positions itself as a toymaker with a strong emphasis on collectible mecha and sci-fi aesthetics.
52TOYS has made a big push online and in overseas markets. I believe the company has primary growth drivers such as international expansion and new licensed and proprietary IP products.


52TOYS Development IPO Preview: A “Must Own” Stock, Big Push In Overseas Markets Looks Promising

Aequitas Research

Hong Jie Seow

Independent Insight Provider

IPOs and Placements coverage across Asia Pacific

We cover all listing across the Asia Pacific along with follow-up placements. As of Dec 2020, our team had covered 539 IPOs with a hit rate of 73.5% and 685 placements with a hit rate of 66.8%.

We combine fundamental bottom-up views with our proprietary quantitative framework to provide a holistic coverage across new listings and placements. Our coverage includes pre-IPO notes before the deal is launched, follow-up analysis once the deal is live and post-listing trading analysis as well.

<ul>
<li>
<a href="https://www.smartkarma.com/entities/52toys-development" target="_blank" data-smartkarma-citation="entities:45230:1" rel="noopener">52TOYS Development (TOY HK)</a>  is looking to raise up to US$200m in its upcoming HK IPO.</li>
<li>52Toys Development is one of the leading IP toy companies in China, with a portfolio of over 100 proprietary and licensed intellectual properties (IPs) as of Dec 2024.</li>
<li>In this note, we look at the company’s past performance.</li>
</ul>



52TOYS Development (TOY HK)  is looking to raise up to US$200m in its upcoming HK IPO.
52Toys Development is one of the leading IP toy companies in China, with a portfolio of over 100 proprietary and licensed intellectual properties (IPs) as of Dec 2024.
In this note, we look at the company’s past performance.


52Toys Development Pre-IPO: Steady Expansion But in a Highly Fragmented Market

HK/China Healthcare Analyst (ex-Fosun Pharma)

Xinyao (Criss) Wang

<ul>
<li>For IP toy, the ability to provide a variety of categories is valuable,which means brands have access to diverse/creative designs/production based on IP characteristics, highlighting/interpreting the core of each IP.</li>
<li>Driven by top-tier licensed IPs, 52TOYS achieved solid growth, but its revenue scale/profit margin are inferior to peers. Due to intense competition, 52TOYS's market share may be further squeezed.</li>
<li>The post-money valuation after Series C+ Financing is RMB4.27 billion. Based on the analysis, we think valuation of 52TOYS should be lower than <a href="https://www.smartkarma.com/entities/pop-mart-international-group-l" target="_blank" data-smartkarma-citation="entities:29016:1" rel="noopener">Pop Mart (9992 HK), </a><a href="https://www.smartkarma.com/entities/bloks-group-limited" target="_blank" data-smartkarma-citation="entities:43648:1" rel="noopener">Bloks (325 HK)</a>.</li>
</ul>


For IP toy, the ability to provide a variety of categories is valuable,which means brands have access to diverse/creative designs/production based on IP characteristics, highlighting/interpreting the core of each IP.
Driven by top-tier licensed IPs, 52TOYS achieved solid growth, but its revenue scale/profit margin are inferior to peers. Due to intense competition, 52TOYS's market share may be further squeezed.
The post-money valuation after Series C+ Financing is RMB4.27 billion. Based on the analysis, we think valuation of 52TOYS should be lower than Pop Mart (9992 HK), Bloks (325 HK).


Pre-IPO 52TOYS Development - The Business Model and the Concerns Behind

APAC IPOs & Placements, Aequitas Research

Rosita Fernandes

APAC IPOs & Placements

<ul>
<li>
<a href="https://www.smartkarma.com/entities/52toys-development" target="_blank" data-smartkarma-citation="entities:45230:1" rel="noopener">52TOYS Development (TOY HK)</a> is planning to raise about US$200m through its upcoming Hong Kong IPO. The lead bookrunners for the deal are Citi, Huatai International.</li>
<li>52Toys was established in 2015. The firm is one of the leading IP toy company in China.</li>
<li>According to CIC, the company was the second-largest multi-genre Chinese IP toy company in terms of China GMV in 2024.</li>
</ul>



52TOYS Development (TOY HK) is planning to raise about US$200m through its upcoming Hong Kong IPO. The lead bookrunners for the deal are Citi, Huatai International.
52Toys was established in 2015. The firm is one of the leading IP toy company in China.
According to CIC, the company was the second-largest multi-genre Chinese IP toy company in terms of China GMV in 2024.


52 Toys Development Co. Ltd Pre-IPO Tearsheet

TOP TOY International Group / Equity Capital Markets

<ul>
<li>TOP TOY International Group Limited, a world-class pop toy brand company from China, filed to go public in Hong Kong.</li>
<li>Founded in 2020, the brand has quickly positioned itself as a domestic rival to China’s Pop Mart, capitalizing on the country’s booming “blind box” and designer toy craze.</li>
<li>TOP TOY has shown strong growth and execution, going from RMB641m in sales of pop toy products in 2022 to RMB2,554m expected this year.</li>
</ul>


TOP TOY International Group Limited, a world-class pop toy brand company from China, filed to go public in Hong Kong.
Founded in 2020, the brand has quickly positioned itself as a domestic rival to China’s Pop Mart, capitalizing on the country’s booming “blind box” and designer toy craze.
TOP TOY has shown strong growth and execution, going from RMB641m in sales of pop toy products in 2022 to RMB2,554m expected this year.


TOP TOY IPO: From China To The World — Rapid Growth and Solid Profitability Under MINISO Group

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52TOYS Development (TOY HK)

52TOYS Development IPO Preview: A “Must Own” Stock, Big Push In Overseas Markets Looks Promising

Beijing-based 52TOYS Development filed to go public in Hong Kong. I like the toymaker's diversified IP product portfolio, scalable business model...

Andrei Zakharov

52Toys Development Pre-IPO: Steady Expansion But in a Highly Fragmented Market

52TOYS Development is set to raise up to US$200m in its HK IPO, showcasing its position as a leading IP toy company in China with a diverse...

Hong Jie Seow

Pre-IPO 52TOYS Development - The Business Model and the Concerns Behind

52TOYS had lower revenue scale and profit margin than peers. The model of relying on product social value and scarcity to drive repeat purchases...

Xinyao (Criss) Wang

52 Toys Development Co. Ltd Pre-IPO Tearsheet

52TOYS Development is set to raise $200m in its Hong Kong IPO, led by Citi and Huatai International. Established in 2015, it is a top IP toy...

Rosita Fernandes

TOP TOY IPO: From China To The World — Rapid Growth and Solid Profitability Under MINISO Group

China's TOP TOY set to go public in Hong Kong, challenging Pop Mart with impressive growth in the "blind box" segment and designer toy market.

Andrei Zakharov

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52-week Range

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52TOYS Development IPO Preview: A “Must Own” Stock, Big Push In Overseas Markets Looks Promising

​Beijing-based 52TOYS Development filed to go public in Hong Kong. I like the toymaker's diversified IP product portfolio, scalable business model...

Andrei Zakharov

52Toys Development Pre-IPO: Steady Expansion But in a Highly Fragmented Market

​52TOYS Development is set to raise up to US$200m in its HK IPO, showcasing its position as a leading IP toy company in China with a diverse...

Hong Jie Seow

Pre-IPO 52TOYS Development - The Business Model and the Concerns Behind

52TOYS had lower revenue scale and profit margin than peers. The model of relying on product social value and scarcity to drive repeat purchases...

Xinyao (Criss) Wang

52 Toys Development Co. Ltd Pre-IPO Tearsheet

​52TOYS Development is set to raise $200m in its Hong Kong IPO, led by Citi and Huatai International. Established in 2015, it is a top IP toy...

Rosita Fernandes

TOP TOY IPO: From China To The World — Rapid Growth and Solid Profitability Under MINISO Group

​China's TOP TOY set to go public in Hong Kong, challenging Pop Mart with impressive growth in the "blind box" segment and designer toy market.

Andrei Zakharov

Beijing-based 52TOYS Development filed to go public in Hong Kong. I like the toymaker's diversified IP product portfolio, scalable business model...

52TOYS Development is set to raise up to US$200m in its HK IPO, showcasing its position as a leading IP toy company in China with a diverse...

52TOYS Development is set to raise $200m in its Hong Kong IPO, led by Citi and Huatai International. Established in 2015, it is a top IP toy...

China's TOP TOY set to go public in Hong Kong, challenging Pop Mart with impressive growth in the "blind box" segment and designer toy market.