Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

<ul>
<li>In this in-depth review, it is clear that while Japanese clothing markets had a solid year in FY2024-25, once again the top 100 retailers outperformed by a large margin.</li>
<li>This meant they surpassed 71% share of the market but, within the specialty market alone, the top 10 retailers own 34%. This is now a clear oligopoly.</li>
<li>There are no signs of the situation changing either but rather the capacity of the leaders to invest should further expand share at the top.</li>
</ul>


In this in-depth review, it is clear that while Japanese clothing markets had a solid year in FY2024-25, once again the top 100 retailers outperformed by a large margin.
This meant they surpassed 71% share of the market but, within the specialty market alone, the top 10 retailers own 34%. This is now a clear oligopoly.
There are no signs of the situation changing either but rather the capacity of the leaders to invest should further expand share at the top.


The Great Divide: Fashion Retail’s Oligopoly

Japan Specialist

Mark Chadwick

<ul>
<li>
 For the week: Nikkei: -1.1%, TPX -0.8%, JPY 149.70 (-1.48¥), Gold +8.8%, Oil: -3.4%, BTC: -7.2%</li>
<li>A week remains a lifetime in financial markets. The exuberance that lifted Japanese equities to record highs only last week has given way to a more cautious tone</li>
<li>
Sector wise, Retail outperformed, suggesting defensive positioning, but also reflecting strong underlying business performance. Aeon, Ryohin and Fast all saw major gains. </li>
</ul>



 For the week: Nikkei: -1.1%, TPX -0.8%, JPY 149.70 (-1.48¥), Gold +8.8%, Oil: -3.4%, BTC: -7.2%
A week remains a lifetime in financial markets. The exuberance that lifted Japanese equities to record highs only last week has given way to a more cautious tone

Sector wise, Retail outperformed, suggesting defensive positioning, but also reflecting strong underlying business performance. Aeon, Ryohin and Fast all saw major gains. 


Japan Strategy Weekly | Global Jitters Spread

Private Capital Markets

<ul>
<li>Daiso is unlisted but dominates the listed competitors in the 100 Yen sector like <a href="https://www.smartkarma.com/entities/seria-co-ltd" target="_blank" data-smartkarma-citation="entities:12989:1" rel="noopener">Seria Co Ltd (2782 JP)</a> and <a href="https://www.smartkarma.com/entities/can-do-co-ltd" target="_blank" data-smartkarma-citation="entities:6879:1" rel="noopener">Can Do Co Ltd (2698 JP).</a>
</li>
<li>Daiso posted its 15th consecutive year of record sales in FY2025 and store count reaching 6,000, driven by rapid expansion of its multi-banner format.</li>
<li>This is alongside a growing proprietary IP business and fandom marketing that is beginning to feed directly into product development.</li>
</ul>


Daiso is unlisted but dominates the listed competitors in the 100 Yen sector like Seria Co Ltd (2782 JP) and Can Do Co Ltd (2698 JP).

Daiso posted its 15th consecutive year of record sales in FY2025 and store count reaching 6,000, driven by rapid expansion of its multi-banner format.
This is alongside a growing proprietary IP business and fandom marketing that is beginning to feed directly into product development.


Daiso's Record Sales, 6,000 Stores Dominates Seria and Can Do

<ul>
<li>The number of new mall developments in 2024 in Japan held steady but will collapse in 2025 due to higher costs, lower demand and a lack of labour.</li>
<li>At the same time, for existing malls, sales were robust through 2023 and 2024 and look set to continue at higher levels despite consumer restraint.</li>
<li>Both locals and tourists alike use malls for leisure, entertainment and shopping and, as the number of malls falls, and upgrades continue, efficiency is improving.</li>
</ul>


The number of new mall developments in 2024 in Japan held steady but will collapse in 2025 due to higher costs, lower demand and a lack of labour.
At the same time, for existing malls, sales were robust through 2023 and 2024 and look set to continue at higher levels despite consumer restraint.
Both locals and tourists alike use malls for leisure, entertainment and shopping and, as the number of malls falls, and upgrades continue, efficiency is improving.


Japan Shopping Mall Sector in 2025: Robust Sales, Fewer Doors

<ul>
<li>OK Super opened its first store in Kansai in November with a second already due in January and at least one more by the end of 2025</li>
<li>But then it will open 10 stores a year in the region aiming to take the lead in Kansai just as it did in Tokyo/Kanto – bigger even than Aeon.</li>
<li>More than 300 people queued to get into the supermarket and OK’s EDLP strategy is certain to prove a hit with customers in the region. Competitors will be hit hard.</li>
</ul>


OK Super opened its first store in Kansai in November with a second already due in January and at least one more by the end of 2025
But then it will open 10 stores a year in the region aiming to take the lead in Kansai just as it did in Tokyo/Kanto – bigger even than Aeon.
More than 300 people queued to get into the supermarket and OK’s EDLP strategy is certain to prove a hit with customers in the region. Competitors will be hit hard.


OK Super Fast Rollout in Kansai a Threat to Kansai Super and Others

Japan

AEON CO., LTD. operates general merchandise stores, supermarkets, and convenience stores throughout Japan. The Company is also engaged in women's and casual clothing store business, development business of commercial property, and financing service through the subsidiaries.

Price Gauge
52-week Range	0.00 - 0.00
Market Cap (USDm)	0.00
P/E	0.00
Dividend (Yield)	0.00

Aeon Co Ltd (8267 JP)

The Great Divide: Fashion Retail’s Oligopoly

Japanese clothing market dominated by top 100 retailers in FY2024-25, with top 10 owning 34% in specialty market, solidifying oligopoly. Leaders...

Michael Causton

Japan Strategy Weekly | Global Jitters Spread

Japanese markets experienced a shift from exuberance to caution in just one week, with Retail sector outperforming and showing strong business...

Mark Chadwick

Daiso's Record Sales, 6,000 Stores Dominates Seria and Can Do

Daiso continues to dominate the 100 Yen sector in Japan thanks to massive economies of scale and rapid expansion of multi-price formats to beat...

Michael Causton

Japan Shopping Mall Sector in 2025: Robust Sales, Fewer Doors

New mall developments in Japan to collapse in 2025 due to higher costs, lower demand, and lack of labor, while existing malls see robust sales and...

Michael Causton

OK Super Fast Rollout in Kansai a Threat to Kansai Super and Others

OK Super has just begun expanding in Kansai, with plans to open multiple stores each year, drawing in customers with its EDLP strategy. OK Super...

Michael Causton

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

The Great Divide: Fashion Retail’s Oligopoly

​Japanese clothing market dominated by top 100 retailers in FY2024-25, with top 10 owning 34% in specialty market, solidifying oligopoly. Leaders...

Michael Causton

Japan Strategy Weekly | Global Jitters Spread

​Japanese markets experienced a shift from exuberance to caution in just one week, with Retail sector outperforming and showing strong business...

Mark Chadwick

Daiso's Record Sales, 6,000 Stores Dominates Seria and Can Do

Daiso continues to dominate the 100 Yen sector in Japan thanks to massive economies of scale and rapid expansion of multi-price formats to beat...

Michael Causton

Japan Shopping Mall Sector in 2025: Robust Sales, Fewer Doors

​New mall developments in Japan to collapse in 2025 due to higher costs, lower demand, and lack of labor, while existing malls see robust sales and...

Michael Causton

OK Super Fast Rollout in Kansai a Threat to Kansai Super and Others

​OK Super has just begun expanding in Kansai, with plans to open multiple stores each year, drawing in customers with its EDLP strategy. OK Super...

Michael Causton

Japanese clothing market dominated by top 100 retailers in FY2024-25, with top 10 owning 34% in specialty market, solidifying oligopoly. Leaders...

Japanese markets experienced a shift from exuberance to caution in just one week, with Retail sector outperforming and showing strong business...

New mall developments in Japan to collapse in 2025 due to higher costs, lower demand, and lack of labor, while existing malls see robust sales and...

OK Super has just begun expanding in Kansai, with plans to open multiple stores each year, drawing in customers with its EDLP strategy. OK Super...