Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Clay has emerged as one of the key systems of record for modern go-to-market teams.</li><li>Sacra estimates Clay hit $100M ARR in November 2025, up 263% YoY, valued at $3.1B as of its June Series C led by CapitalG for a 31x forward revenue multiple.</li><li>Clay positions as complementary with a bring-your-own-API-key model that lets teams run enrichments in Clay using their all-in-one’s API & credits without double counting against Clay credits, and still benefit from Clay for orchestration.</li></ul>

Clay has emerged as one of the key systems of record for modern go-to-market teams.Sacra estimates Clay hit $100M ARR in November 2025, up 263% YoY, valued at $3.1B as of its June Series C led by CapitalG for a 31x forward revenue multiple.Clay positions as complementary with a bring-your-own-API-key model that lets teams run enrichments in Clay using their all-in-one’s API & credits without double counting against Clay credits, and still benefit from Clay for orchestration.

<ul><li>Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.</li><li>Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.</li><li>The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.</li></ul>

Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.

<ul><li>Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship production-grade apps from natural language.</li><li>Sacra estimates Retool hit $120M ARR in October 2025, up from $90M at the end of 2024.</li><li>Following Retool’s launch of AppGen (April 2025) and Agents (May 2025) layering on AI prompting credits and agent hours as units of monetization.</li></ul>

Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship production-grade apps from natural language.Sacra estimates Retool hit $120M ARR in October 2025, up from $90M at the end of 2024.Following Retool’s launch of AppGen (April 2025) and Agents (May 2025) layering on AI prompting credits and agent hours as units of monetization.

<ul><li>Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.</li><li>Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.</li><li>Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.</li></ul>

Attio raised $52 million in Series B funding in August 2025, led by GV (Google Ventures) with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital.Attio is an AI-native CRM platform designed to enable teams to build custom go-to-market systems without the constraints of traditional CRMs like Salesforce.Attio operates a B2B SaaS model targeting tech-forward SMBs and mid-market companies that find traditional CRMs too rigid or complex to implement quickly.

<ul><li>private markets and venture capital still lack a high engagement daily workflow anchor</li><li>most venture capital firms aren&#39;t doing. Most, 80% to 90% of them, would rather buy.</li><li>Historically, edges in venture have been difficult to find.</li></ul>

private markets and venture capital still lack a high engagement daily workflow anchormost venture capital firms aren&#39;t doing. Most, 80% to 90% of them, would rather buy.Historically, edges in venture have been difficult to find.

Alex Johnson, co-founder & CEO Of Velvet, On Vertical AI For Venture Capital

United States

Collaborative database software for building custom workflows without writing code

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Airtable (AIRTABLE US)

Clay Vs Apollo

TL;DR: As AI has swept through sales and growth teams, Clay has emerged as one of the key systems of record for modern go-to-market teams. Sacra...

Sacra

Primer: Retool - 13 Nov 2025

Tool for developers to build internal apps on top of production data sources

Sacra

Retool Vs Replit

TL;DR: Retool is transforming from a drag-and-drop CRUD builder into an AI-powered internal tools platform where engineering teams can ship...

Sacra

Primer: Attio - 26 Aug 2025

AI-native CRM platform enabling businesses to build customizable, real-time customer relationship management systems

Sacra

Alex Johnson, co-founder & CEO Of Velvet, On Vertical AI For Venture Capital

Can you walk us through your inspiration for starting the company and a short description of what Velvet is...

Sacra

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