Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Outreach grew to $250M ARR by enabling any sales development representative (SDR) to send outbound emails with demographic data like a prospect's name, company, and role pre-filled.</li><li>With the decline in the efficacy of cold outbound, companies are turning to "warm outbound", where personalized outreach is triggered based on specific behavior data that a prospect is engaged in either on your own website (e.g., via Clearbit) or elsewhere on the web (e.g., on G2).</li><li>AI-native tools like Unify ($17.9M raised), Default ($11.3M raised), and Attention ($3.1M raised) stitch together multi-tool workflows to automate the sending of highly personalized messages, at scale, eliminating the need for $60K/year SDRs.</li></ul>

Outreach grew to $250M ARR by enabling any sales development representative (SDR) to send outbound emails with demographic data like a prospect's name, company, and role pre-filled.With the decline in the efficacy of cold outbound, companies are turning to "warm outbound", where personalized outreach is triggered based on specific behavior data that a prospect is engaged in either on your own website (e.g., via Clearbit) or elsewhere on the web (e.g., on G2).AI-native tools like Unify ($17.9M raised), Default ($11.3M raised), and Attention ($3.1M raised) stitch together multi-tool workflows to automate the sending of highly personalized messages, at scale, eliminating the need for $60K/year SDRs.

Austin Hughes, CEO And co-founder Of Unify, On The Death Of The SDR

<ul><li>Sacra estimates that Apollo.io has crossed $100M annual recurring revenue (ARR) growing 100% year-over-year by offering a self-serve vertically integrated data and sales GTM platform.</li><li>Apollo.io (launched in 2015) found initial product-market fit vertically integrating sales data with workflow tools, letting sales teams generate lists of leads and start emailing immediately, hitting $1M ARR by 2016.</li><li>Sacra estimates that Apollo.io hit $96M in annual recurring revenue (ARR) in 2023, up 100% from $48M in 2022 for a 16.6x forward revenue multiple on their $1.6B valuation (August 2023).</li></ul>

Sacra estimates that Apollo.io has crossed $100M annual recurring revenue (ARR) growing 100% year-over-year by offering a self-serve vertically integrated data and sales GTM platform.Apollo.io (launched in 2015) found initial product-market fit vertically integrating sales data with workflow tools, letting sales teams generate lists of leads and start emailing immediately, hitting $1M ARR by 2016.Sacra estimates that Apollo.io hit $96M in annual recurring revenue (ARR) in 2023, up 100% from $48M in 2022 for a 16.6x forward revenue multiple on their $1.6B valuation (August 2023).

<ul><li>On Wednesday, HubSpot (NYSE: HUBS) announced that it was acquiring data enrichment platform Clearbit and its data on 20 million companies and 500 million people.</li><li>Clearbit launched in 2014 as an API for business data and found product-market fit as a way for technical marketers to easily bring data into their sales &amp; marketing automation tools to personalize their go-to-market campaigns.</li><li>Bundling is occurring across revenue operations (revops) tools, bringing tools like HubSpot (CRM), Zoominfo (go-to-market), 6sense (account-based marketing) and Gong (revenue intelligence) into fierce competition.</li></ul>

On Wednesday, HubSpot (NYSE: HUBS) announced that it was acquiring data enrichment platform Clearbit and its data on 20 million companies and 500 million people.Clearbit launched in 2014 as an API for business data and found product-market fit as a way for technical marketers to easily bring data into their sales &amp; marketing automation tools to personalize their go-to-market campaigns.Bundling is occurring across revenue operations (revops) tools, bringing tools like HubSpot (CRM), Zoominfo (go-to-market), 6sense (account-based marketing) and Gong (revenue intelligence) into fierce competition.

United States

Tool for sales teams to find leads and run outbound email campaigns

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Apollo.io (IO US)

Austin Hughes, CEO And co-founder Of Unify, On The Death Of The SDR

What is Unify in short and what inspired you to start the company...

Sacra

Apollo At $100M ARR

TL;DR: Sacra estimates that Apollo.io has crossed $100M annual recurring revenue (ARR) growing 100% year-over-year by offering a self-serve...

Sacra

Why HubSpot Acquired Clearbit

On Wednesday, HubSpot (NYSE: HUBS) announced that it was acquiring data enrichment platform Clearbit and its data on 20 million companies and 500...

Sacra

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