Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.</li><li>Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.</li><li>Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.</li></ul>

Aurasell raised $30 million in a seed round in August 2025, led by Next47 with participation from Menlo Ventures and Unusual Ventures.Aurasell is an AI-native CRM that integrates the functionality of 15 sales tools into a single platform.Aurasell plans to expand its focus from sales into customer service and marketing automation, leveraging its AI-native approach.

<ul><li>Sacra estimates that Orum hit $36 million in ARR in May 2025, up from $30M at the end of 2024 which was up 40% year-over-year from 2023.</li><li>Orum raised $22 million in a Series B round in November 2022, led by Tribe Capital with participation from Craft Ventures and Unusual Ventures.</li><li>Orum is an AI-powered parallel dialing platform that automates outbound sales workflows for inside sales teams.</li></ul>

Sacra estimates that Orum hit $36 million in ARR in May 2025, up from $30M at the end of 2024 which was up 40% year-over-year from 2023.Orum raised $22 million in a Series B round in November 2022, led by Tribe Capital with participation from Craft Ventures and Unusual Ventures.Orum is an AI-powered parallel dialing platform that automates outbound sales workflows for inside sales teams.

<ul><li>SaaS in its current dashboard—and workflow-centric form—built on the 2010s UX pattern of buttons, views, and user-driven actions—is being eclipsed by AI agents, with buyers of software increasingly expecting ChatGPT-style systems that can integrate &amp; reason over their data across all their tools via existing APIs, synthesize it, and drive outcomes.</li><li>While unified APIs promised fast integration for human engineers between your SaaS app and entire categories of tools like sales &amp; CRM (Salesforce/HubSpot), HRIS (Workday), and ERP (NetSuite) by flattening 3rd-party systems into the most common fields via a single integration point, AI agents threaten to render this abstraction unnecessary, as they can go deep—parsing arbitrary data structures, mapping to tenant-specific fields, and covering all edge cases—by default.</li><li>As Ampersand, Finch, Merge, and others all move to launch MCP servers and agent-facing SDKs betting MCP will become the HTTP of agentic SaaS, they’re aligning around a shared protocol that gives AI agents access to 3rd-party systems via declarative “tools” for reading and writing data layered over existing APIs—enabling agents to retrieve the live customer context they need to reduce hallucinations and take the best actions.</li></ul>

SaaS in its current dashboard—and workflow-centric form—built on the 2010s UX pattern of buttons, views, and user-driven actions—is being eclipsed by AI agents, with buyers of software increasingly expecting ChatGPT-style systems that can integrate &amp; reason over their data across all their tools via existing APIs, synthesize it, and drive outcomes.While unified APIs promised fast integration for human engineers between your SaaS app and entire categories of tools like sales &amp; CRM (Salesforce/HubSpot), HRIS (Workday), and ERP (NetSuite) by flattening 3rd-party systems into the most common fields via a single integration point, AI agents threaten to render this abstraction unnecessary, as they can go deep—parsing arbitrary data structures, mapping to tenant-specific fields, and covering all edge cases—by default.As Ampersand, Finch, Merge, and others all move to launch MCP servers and agent-facing SDKs betting MCP will become the HTTP of agentic SaaS, they’re aligning around a shared protocol that gives AI agents access to 3rd-party systems via declarative “tools” for reading and writing data layered over existing APIs—enabling agents to retrieve the live customer context they need to reduce hallucinations and take the best actions.

Ayan Barua, CEO Of Ampersand, On Infra For AI Agent Integrations

<ul><li>Tome raised $81 million in total funding across multiple rounds, reaching a $300 million valuation in its February 2023 Series B financing led by Lightspeed Venture Partners.</li><li>The company pivoted from a pure product-led growth motion serving individual creators to an enterprise-focused approach targeting sales and marketing teams.</li><li>The company's burn rate necessitated a 20% staff reduction in April 2024 as it focused on achieving sustainable unit economics while competing against both venture-backed startups and major incumbents adding similar AI capabilities.</li></ul>

Tome raised $81 million in total funding across multiple rounds, reaching a $300 million valuation in its February 2023 Series B financing led by Lightspeed Venture Partners.The company pivoted from a pure product-led growth motion serving individual creators to an enterprise-focused approach targeting sales and marketing teams.The company's burn rate necessitated a 20% staff reduction in April 2024 as it focused on achieving sustainable unit economics while competing against both venture-backed startups and major incumbents adding similar AI capabilities.

<ul><li>Sacra estimates that Apollo.io hit $150M ARR in May 2025, with $134M ARR at year-end 2024, up 40% year-over-year.</li><li>We last covered Apollo in January 2024 as it crossed $100M ARR, growing 100% YoY.</li><li>Apollo has responded with a wave of launches including Scores &amp; Signals, Smart Meeting Suite and Workflows.</li></ul>

Sacra estimates that Apollo.io hit $150M ARR in May 2025, with $134M ARR at year-end 2024, up 40% year-over-year.We last covered Apollo in January 2024 as it crossed $100M ARR, growing 100% YoY.Apollo has responded with a wave of launches including Scores &amp; Signals, Smart Meeting Suite and Workflows.

United States

Software for recording, analyzing, and storing sales calls to support revenue teams

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Gong (GONG US)

Primer: Aurasell - 01 Sep 2025

AI-native CRM platform for go-to-market teams to automate workflows, unify data, and enhance sales productivity

Sacra

Primer: Orum - 11 Jul 2025

AI-powered platform for sales teams to automate outbound calling, detect voicemails, and navigate phone directories

Sacra

Ayan Barua, CEO Of Ampersand, On Infra For AI Agent Integrations

Last time we talked in October 2024, you mentioned AI agents, but we did not go into it deeply. What has changed in SaaS since we last spoke, both...

Sacra

Primer: Tome - 23 May 2025

Presentation tool for generating, editing, and collaborating on interactive, data-rich content

Sacra

Apollo.Io At $150M ARR

TL;DR: Apollo is evolving from a PLG sales tool into an all-in-one GTM platform with CRM against the insurgent threat of Clay and the incumbent...

Sacra

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