Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Imprint generated $70M in revenue in 2024, up 367% from $15M in 2023.</li><li>Imprint raised $150 million in a Series D round led by Khosla Ventures in December 2025, valuing the company at $1.2 billion and achieving unicorn status.</li><li>Imprint enables consumer brands to launch customized co-branded Visa and Mastercard credit card programs in as little as three months, compared to the 12-18 months typically required by traditional bank systems.</li></ul>

Sacra estimates that Imprint generated $70M in revenue in 2024, up 367% from $15M in 2023.Imprint raised $150 million in a Series D round led by Khosla Ventures in December 2025, valuing the company at $1.2 billion and achieving unicorn status.Imprint enables consumer brands to launch customized co-branded Visa and Mastercard credit card programs in as little as three months, compared to the 12-18 months typically required by traditional bank systems.

<ul><li>Imprint (founded in 2020) helps brands like H-E-B (#1 grocer in Texas) launch custom, co-branded cards in 3 months (vs 12-18) with SKU-level rewards.</li><li>After poaching Brooks Brothers from Citi (NYSE: C) (and originally launched on Synchrony) and Eddie Bauer from Bread Financial (NYSE: BFH) in 2024, Sacra estimates that Imprint hit $70M in revenue in 2024, up 367% YoY.</li><li>With 400K cardholders across at least 9 programs, Imprint’s cards win with consumers when 1) a shopper’s spend has significant concentration and frequency at a single brand, 2) an instant, no-risk sign-up can be embedded inside the checkout flow and combined with immediate discounts or perks, and 3) brand partners underwrite granular rewards that can out-punch 1% to 2% cash-back economics of generic cash-back cards.</li></ul>

Imprint (founded in 2020) helps brands like H-E-B (#1 grocer in Texas) launch custom, co-branded cards in 3 months (vs 12-18) with SKU-level rewards.After poaching Brooks Brothers from Citi (NYSE: C) (and originally launched on Synchrony) and Eddie Bauer from Bread Financial (NYSE: BFH) in 2024, Sacra estimates that Imprint hit $70M in revenue in 2024, up 367% YoY.With 400K cardholders across at least 9 programs, Imprint’s cards win with consumers when 1) a shopper’s spend has significant concentration and frequency at a single brand, 2) an instant, no-risk sign-up can be embedded inside the checkout flow and combined with immediate discounts or perks, and 3) brand partners underwrite granular rewards that can out-punch 1% to 2% cash-back economics of generic cash-back cards.

<ul><li>Sacra estimates that Cardless hit $15M in annualized revenue in June 2025, following a pivot from early sports-team programs to broader co-branded cards with partners like Coinbase and Bilt.</li><li>Cardless raised $60 million in a Series C in September 2025 led by Spark Capital, bringing total funding to more than $170 million.</li><li>Cardless operates as a B2B2C platform that monetizes through multiple revenue streams tied to credit card program performance.</li></ul>

Sacra estimates that Cardless hit $15M in annualized revenue in June 2025, following a pivot from early sports-team programs to broader co-branded cards with partners like Coinbase and Bilt.Cardless raised $60 million in a Series C in September 2025 led by Spark Capital, bringing total funding to more than $170 million.Cardless operates as a B2B2C platform that monetizes through multiple revenue streams tied to credit card program performance.

United States

Co-branded credit card platform for brands to offer customized rewards programs

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Imprint (IMPRINT US)

Primer: Imprint - 17 Feb 2026

Co-branded credit card platform for brands to offer customized rewards programs

Sacra

Imprint At $70M/yr Growing 367% YoY

TL;DR: Betting that it can beat legacy banks Chase, Citi & Barclays on speed-to-market, product & cardholder experience, Imprint (founded in 2020)...

Sacra

Primer: Cardless - 10 Mar 2026

Platform enabling brands to launch co-branded credit cards with integrated digital experiences and rewards

Sacra

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