Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Imprint (founded in 2020) helps brands like H-E-B (#1 grocer in Texas) launch custom, co-branded cards in 3 months (vs 12-18) with SKU-level rewards.</li><li>After poaching Brooks Brothers from Citi (NYSE: C) (and originally launched on Synchrony) and Eddie Bauer from Bread Financial (NYSE: BFH) in 2024, Sacra estimates that Imprint hit $70M in revenue in 2024, up 367% YoY.</li><li>With 400K cardholders across at least 9 programs, Imprint’s cards win with consumers when 1) a shopper’s spend has significant concentration and frequency at a single brand, 2) an instant, no-risk sign-up can be embedded inside the checkout flow and combined with immediate discounts or perks, and 3) brand partners underwrite granular rewards that can out-punch 1% to 2% cash-back economics of generic cash-back cards.</li></ul>

Imprint (founded in 2020) helps brands like H-E-B (#1 grocer in Texas) launch custom, co-branded cards in 3 months (vs 12-18) with SKU-level rewards.After poaching Brooks Brothers from Citi (NYSE: C) (and originally launched on Synchrony) and Eddie Bauer from Bread Financial (NYSE: BFH) in 2024, Sacra estimates that Imprint hit $70M in revenue in 2024, up 367% YoY.With 400K cardholders across at least 9 programs, Imprint’s cards win with consumers when 1) a shopper’s spend has significant concentration and frequency at a single brand, 2) an instant, no-risk sign-up can be embedded inside the checkout flow and combined with immediate discounts or perks, and 3) brand partners underwrite granular rewards that can out-punch 1% to 2% cash-back economics of generic cash-back cards.

United States

Co-branded credit card platform for brands to offer customized rewards programs

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Imprint (IMPRINT US)

Imprint At $70M/yr Growing 367% YoY

TL;DR: Betting that it can beat legacy banks Chase, Citi & Barclays on speed-to-market, product & cardholder experience, Imprint (founded in 2020)...

Sacra

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