Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Dreamweaver just isn&#39;t really industry standard for these things anymore.</li><li>Parcel has specific code formatting for that, because it just makes it easier to tell where that is versus a regular comment.</li><li>A deeper integration to CIO would be fantastic.</li></ul>

Dreamweaver just isn&#39;t really industry standard for these things anymore.Parcel has specific code formatting for that, because it just makes it easier to tell where that is versus a regular comment.A deeper integration to CIO would be fantastic.

Megan Boshuyzen, Senior Email Dev At Sinch, On Parcel Vs. Litmus Vs. Dreamweaver

<ul><li>Yeah, sure. My name is Courtney, I&#39;ve been at Figma now for two and a half years, and the group that I sit on within the broader marketing team is growth marketing, and then one step below that is the marketing operations team.</li><li>Before we started using Parcel—and when I joined the team—it was just myself and my manager who were working on emails.</li><li>That&#39;s the biggest one and that&#39;s also related to the feedback functionality—I don&#39;t necessarily want to create a new version every time I&#39;m asking for feedback.</li></ul>

Yeah, sure. My name is Courtney, I&#39;ve been at Figma now for two and a half years, and the group that I sit on within the broader marketing team is growth marketing, and then one step below that is the marketing operations team.Before we started using Parcel—and when I joined the team—it was just myself and my manager who were working on emails.That&#39;s the biggest one and that&#39;s also related to the feedback functionality—I don&#39;t necessarily want to create a new version every time I&#39;m asking for feedback.

Courtney Scharff, Manager Of Marketing Ops At Figma, On Figma's Marketing Operations Stack

<ul><li>Once we started testing it out, we really saw the value that it provides for us.</li><li>We are still using Litmus just to make sure that we don&#39;t add in any bugs to the actual emails that get sent out.</li><li>Right now, we&#39;re actually rebuilding our own email builder to be a lot more interactive and in doing that, we&#39;re kind of overhauling the code that powers these email blocks to add that interactivity.</li></ul>

Once we started testing it out, we really saw the value that it provides for us.We are still using Litmus just to make sure that we don&#39;t add in any bugs to the actual emails that get sent out.Right now, we&#39;re actually rebuilding our own email builder to be a lot more interactive and in doing that, we&#39;re kind of overhauling the code that powers these email blocks to add that interactivity.

Kelvin Liu, Founding Engineer At Beacons, On The Email Product Development Process

<ul><li>I&#39;m a Staff Product Developer at Podia.</li><li>We haven&#39;t canceled it yet.</li><li>We took that through Litmus.</li></ul>

I&#39;m a Staff Product Developer at Podia.We haven&#39;t canceled it yet.We took that through Litmus.

Jason Charnes, Staff Product Developer At Podia, On Building An Email Editor

<ul><li>Customer.io has grown annual recurring revenue (ARR) to $50M, up 35% year-over-year, riding the rise of product-led growth.</li><li>Customer.io’s net new ARR declined by 20.8% from Q1’22 to Q1’23, down from $3.5M to $2.8M.</li><li>Customer.io is on track to cross $100M in the next 2 years and challenge Twilio (NYSE: TWLO) across all these adjacent segments.</li></ul>

Customer.io has grown annual recurring revenue (ARR) to $50M, up 35% year-over-year, riding the rise of product-led growth.Customer.io’s net new ARR declined by 20.8% from Q1’22 to Q1’23, down from $3.5M to $2.8M.Customer.io is on track to cross $100M in the next 2 years and challenge Twilio (NYSE: TWLO) across all these adjacent segments.

United States

Tool for testing and previewing email HTML across clients like Outlook and Gmail

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Litmus (LITMUS US)

Megan Boshuyzen, Senior Email Dev At Sinch, On Parcel Vs. Litmus Vs. Dreamweaver

Let’s start with just how you came to know Parcel as a tool and why you started using it...

Sacra

Courtney Scharff, Manager Of Marketing Ops At Figma, On Figma's Marketing Operations Stack

It'd be good to start with just a little context on you and your role at Figma...

Sacra

Kelvin Liu, Founding Engineer At Beacons, On The Email Product Development Process

Can you start by telling us about yourself, your role, and what led you to need a tool like Litmus...

Sacra

Jason Charnes, Staff Product Developer At Podia, On Building An Email Editor

Tell us about your role and what you work on. What led you to need a tool like Litmus? What else did you evaluate...

Sacra

Customer.Io's Path To $100M

TL;DR: Customer.io has grown annual recurring revenue (ARR) to $50M, up 35% year-over-year, riding the rise of product-led growth. Now, they’re...

Sacra

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