PT Sumber Alfaria Trijaya Tbk is an Indonesian retail company engaged in the distribution of consumer products, operating minimarket networks and franchise services primarily under the Alfamart brand. It offers a wide range of food and non-food products, cosmetics, and provides digital services such as bill payments and e-vouchers. The company was founded in 1989 and is headquartered in Tangerang, Indonesia.
A meeting with Nielsen Indonesia in Jakarta last week revealed some positive signs of a recovery in consumer activity. After a nervous start to the...