Telco/Internet specialist

Kirk Boodry

Redex Research

Equity Bottom-Up

KDDI has announced consumer 5G plans including additional content alliances with Amazon and DAZN supported by unlimited data use. There is evidence of industry pricing pressure as introductory offers for unlimited data packs that include streaming video are priced under ¥4,000/month whilst student discount offers are less than ¥2,500. This is a partial answer to NTT DoCoMo’s regulatory-driven price cuts (20 GB for ¥2,980/month) although it has yet to unveil pricing for a 20GB plan at the Au main brand. Rakuten is under the most pressure to address pricing now so KDDI (and Softbank) may wait for that announcement before making their own.

KDDI has announced consumer 5G plans including additional content alliances with Amazon and DAZN supported by unlimited data use. There is evidence of industry pricing pressure as introductory offers for unlimited data packs that include streaming video are priced under ¥4,000/month whilst student discount offers are less than ¥2,500. This is a partial answer to NTT DoCoMo’s regulatory-driven price cuts (20 GB for ¥2,980/month) although it has yet to unveil pricing for a 20GB plan at the Au main brand. Rakuten is under the most pressure to address pricing now so KDDI (and Softbank) may wait for that announcement before making their own.   

KDDI Corp - 5G Consumer Service Plans Indirectly Affected by DoCoMo Price Reduction

Equity Analyst, LightStream Research

Supun Walpola

Equity Analyst

Long-Short Analysis on Japan, Asia and the World

LightStream Research

LightStream conducts quantitatively rigorous and data-driven analysis with a focus on Japan and Asia.

We consistently cover the Tech, Consumer and Industrial sectors, and provide ECM and Events coverage more broadly.

We supplement traditional qualitative insights from company relationships with a robust quantitative foundation that examines as much historical data as is available.
We further refine the accuracy of our insights and calls through the use of alternative data to flesh out current trends, and through a valuation framework that emphasises non-superficial peer group selection and a proper attempt to understand the metrics and changes that have driven security valuations in the past.

<a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO Inc (3092 JP)</a>’s growth has quickly returned to its decelerating trend post-lockdowns and we believe this will become more evident from 3Q FY03/21 when the impact of the stay-at-home demand further subsides. The underlying reasons for this collapsing growth such as, the saturation of the under-25 segment, weak penetration among the middle-aged demographic, and falling average price levels, does not seem to be improving, hence, we believe ZOZO’s consignment business growth should not be much higher than the overall online fashion market growth of 5%-10% going forward.In the meantime, there is still a lot of uncertainty surrounding ZOZO’s longer-term growth drivers such as the new ZOZOSUIT 2 and the private label business which are still in their experimental phase. ZOZO is already down 20% from early October, however, we believe a further correction is required to justify ZOZO’s single-digit growth in the medium-term, until the new initiatives start making meaningful contributions to the results.

ZOZO Inc (3092 JP)’s growth has quickly returned to its decelerating trend post-lockdowns and we believe this will become more evident from 3Q FY03/21 when the impact of the stay-at-home demand further subsides. The underlying reasons for this collapsing growth such as, the saturation of the under-25 segment, weak penetration among the middle-aged demographic, and falling average price levels, does not seem to be improving, hence, we believe ZOZO’s consignment business growth should not be much higher than the overall online fashion market growth of 5%-10% going forward.In the meantime, there is still a lot of uncertainty surrounding ZOZO’s longer-term growth drivers such as the new ZOZOSUIT 2 and the private label business which are still in their experimental phase. ZOZO is already down 20% from early October, however, we believe a further correction is required to justify ZOZO’s single-digit growth in the medium-term, until the new initiatives start making meaningful contributions to the results.

2021 High Conviction: ZOZO – Good Times Are Zo Far Away

Japan’s #2 e-commerce company, <a href="https://www.smartkarma.com/entities/rakuten-inc" target="_blank" data-smartkarma-citation="entities:31:1" rel="noopener">Rakuten Inc (4755 JP)</a>, is the latest challenger for <a href="https://www.smartkarma.com/entities/ntt-docomo-inc" target="_blank" data-smartkarma-citation="entities:1089:1" rel="noopener">NTT Docomo Inc (9437 JP)</a>, <a href="https://www.smartkarma.com/entities/kddi-corp" target="_blank" data-smartkarma-citation="entities:639:1" rel="noopener">KDDI Corp (9433 JP)</a>, and <a href="https://www.smartkarma.com/entities/softbank-corp" target="_blank" data-smartkarma-citation="entities:27445:1" rel="noopener">Softbank Corp (9434 JP)</a> in the Japanese MNO (mobile network operator) space. Rakuten has been offering MNO services through the networks of other operators for some time, but in April 2020, the company launched its own mobile network. Since the launch, Rakuten has sought to an aggressive pricing strategy backed by extensive network virtualisation.In this note, we take a deep dive into Rakuten’s Mobile business.

Japan’s #2 e-commerce company, Rakuten Inc (4755 JP), is the latest challenger for NTT Docomo Inc (9437 JP), KDDI Corp (9433 JP), and Softbank Corp (9434 JP) in the Japanese MNO (mobile network operator) space. Rakuten has been offering MNO services through the networks of other operators for some time, but in April 2020, the company launched its own mobile network. Since the launch, Rakuten has sought to an aggressive pricing strategy backed by extensive network virtualisation.In this note, we take a deep dive into Rakuten’s Mobile business.

Rakuten Mobile: Affordability Overshadowed by Poor Coverage

Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Zozo’s new business model as a brand producer was off to a strong start last month with most of the new 18 private brands selling out.
The online platform also re-launched the Zozosuit, suggesting a revival of the Zozo brand may be on the cards.
<a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO Inc (3092 JP)</a> needs these new initiatives if it is to successfully transition to becoming a still distinctive but much more volume-based mall, a medium-term project that should lead to improving growth rates and profitability.

Zozo’s new business model as a brand producer was off to a strong start last month with most of the new 18 private brands selling out.
The online platform also re-launched the Zozosuit, suggesting a revival of the Zozo brand may be on the cards.
ZOZO Inc (3092 JP) needs these new initiatives if it is to successfully transition to becoming a still distinctive but much more volume-based mall, a medium-term project that should lead to improving growth rates and profitability.

Pan-Asia Catalysts/Events, Quiddity Advisors

David Blennerhassett

Pan-Asia Catalysts/Events

Quiddity Advisors

Event-Driven

Haier Electronics Group Co / Event-Driven

Last Week in Event SPACE: Haier, NTT Doco, Tesla, Beijing Jingneng, China Biologics, HK IPO Lock-Ups

Japan

Rakuten Group, Inc. provides Internet services. The Company offers Internet finance services which including "Rakuten Card" and "Rakuten Bank". Rakuten Group also provides digital content services including electronic book services.

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Rakuten (4755 JP)

KDDI Corp - 5G Consumer Service Plans Indirectly Affected by DoCoMo Price Reduction

KDDI introduced consumer 5G plans that include alliances with Amazon (Prime) and DAZN. The impact of DoCoMo price reductions are evident as...

Kirk Boodry

2021 High Conviction: ZOZO – Good Times Are Zo Far Away

ZOZO is already down 20% from early October, however, we believe a further correction is required to justify ZOZO’s single-digit growth in the...

Supun Walpola

Rakuten Mobile: Affordability Overshadowed by Poor Coverage

In this note, we take a deep dive into Rakuten’s Mobile business, which is the latest challenger for NTT, KDDI, and Softbank in the Japanese MNO...

Supun Walpola

Zozo Transitions, Zozosuit Returns

Zozo continues its transition from fashion premium mall to lifestyle mall for all. This will take time but the spate of new projects are promising...

Michael Causton

Last Week in Event SPACE: Haier, NTT Doco, Tesla, Beijing Jingneng, China Biologics, HK IPO Lock-Ups

The weekend is here! Pour yourself a coffee, grab a comfortable seat, and sift through a brief summary of insights on various events discussed...

David Blennerhassett

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