VRA: Raising Rating to Buy and Initiating $5 Price Target; Let the Sunshine In
We are raising our rating on Vera Bradley to Buy (from Hold) and instituting a price target of $5, as we believe the gains from “Project Sunshine”...
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Primer: Vera Bradley (VRA US) - Aug 2026
Vera Bradley is in the midst of a significant turnaround strategy, "Project Sunshine,"aimed at stabilizing the business by refocusing on its...
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VRA: Snapping the Store: Easy and Elevated for Back-to-School
We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Long Island and New Jersey. July store visits...
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VRA: 2H Signposts: Time for the Sun to Fully Shine
We are reiterating our Hold rating and projections for Vera Bradley as we enter 2Q earnings season and preview 2HFY27 and beyond. 2HFY27 will see...
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VRA: Snapping the Store: Getting Ready for Back-to-School Reboot
We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Long Island and New Jersey. We believe, as we move...
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