Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Workato hit $150 in annual recurring revenue (ARR) in 2023, up approximately 36% year-over-year from $110M in 2022.</li><li>Workato&#39;s rapid expansion has been driven by strong enterprise adoption, with notable customers including AT&amp;T, Atlassian, Box, GitLab, Nokia, and Toast.</li><li>Workato&#39;s biggest competitor in the enterprise is Salesforce&#39;s MuleSoft, which they acquired in 2018 for $6.5B—the two are regularly competing for big deals for enterprise projects around things like employee onboarding.</li></ul>

Sacra estimates Workato hit $150 in annual recurring revenue (ARR) in 2023, up approximately 36% year-over-year from $110M in 2022.Workato&#39;s rapid expansion has been driven by strong enterprise adoption, with notable customers including AT&amp;T, Atlassian, Box, GitLab, Nokia, and Toast.Workato&#39;s biggest competitor in the enterprise is Salesforce&#39;s MuleSoft, which they acquired in 2018 for $6.5B—the two are regularly competing for big deals for enterprise projects around things like employee onboarding.

<ul><li>The core product of Ampersand is a platform that enables SaaS companies to build deep, flexible integrations with systems of record like Salesforce and HubSpot.</li><li>The company generates revenue by charging customers based on the amount of data processed and delivered through their platform, measured in gigabytes.</li><li>While Ampersand has initially focused on the go-to-market stack, particularly CRM integrations, the company has significant potential to expand its total addressable market (TAM) by moving upmarket and extending its capabilities into enterprise resource planning (ERP) systems and the modern data stack, particularly Snowflake.</li></ul>

The core product of Ampersand is a platform that enables SaaS companies to build deep, flexible integrations with systems of record like Salesforce and HubSpot.The company generates revenue by charging customers based on the amount of data processed and delivered through their platform, measured in gigabytes.While Ampersand has initially focused on the go-to-market stack, particularly CRM integrations, the company has significant potential to expand its total addressable market (TAM) by moving upmarket and extending its capabilities into enterprise resource planning (ERP) systems and the modern data stack, particularly Snowflake.

<ul><li>Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.</li><li>Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.</li><li>By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.</li></ul>

Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.

Alloy Automation / Private Capital Markets

<ul><li>Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.</li><li>Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.</li><li>Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.</li></ul>

Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.

<ul><li>The first piece is there&#39;s a lot more B2B SaaS out there. The amount has exponentially grown year over year.</li><li>We&#39;re now seeing the same thing happen in customer-facing integrations, where this whole idea of should we build in-house or should we outsource is becoming a lot more about which outsourced tools we should use, not should we build it ourselves.</li><li>The long-term vision for Vessel is that when you go to build your first customer-facing integration, it&#39;s not about, &quot;Well, let me go pull up the Salesforce docs and figure out how to do that.&quot;</li></ul>

The first piece is there&#39;s a lot more B2B SaaS out there. The amount has exponentially grown year over year.We&#39;re now seeing the same thing happen in customer-facing integrations, where this whole idea of should we build in-house or should we outsource is becoming a lot more about which outsourced tools we should use, not should we build it ourselves.The long-term vision for Vessel is that when you go to build your first customer-facing integration, it&#39;s not about, &quot;Well, let me go pull up the Salesforce docs and figure out how to do that.&quot;

Zachary Kirby, co-founder Of Vessel, On Building The Vercel For Integrations

United States

Automation tool for integrating enterprise apps and building low-code business workflows

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Workato (WORKATO US)

Primer: Workato - 07 Dec 2024

Automation tool for integrating enterprise apps and building low-code business workflows

Sacra

Primer: Ampersand - 04 Sep 2024

Developer tool for building and maintaining deep CRM integrations in enterprise SaaS products

Sacra

Primer: Merge - 02 Sep 2024

API for accessing multiple third-party services through a unified data model

Sacra

Primer: Alloy Automation - 02 Sep 2024

Workflow automation tool for ecommerce brands and SaaS companies to build custom integrations

Sacra

Zachary Kirby, co-founder Of Vessel, On Building The Vercel For Integrations

You're a B2B SaaS company in 2023. How do you build integrations and how has that process changed over the last 5 years? What will it look like...

Sacra

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