ENTITY

WPP (WPP LN)

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Analysis
Communication Services • United Kingdom
WPP is a British multinational communications, advertising, public relations, technology, and commerce holding company. It offers a comprehensive range of services including advertising, media planning and buying, public relations, brand consulting, and digital marketing. The company is headquartered in London, England, and was founded in 1971.
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The Best Ideas list is a compilation of stock ideas sourced from Morningstar’s global equity research team. With more than 100 analysts covering...

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Morningstar Management Behind the Moat 2018:Ā Conference Highlights

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•09 Mar 2018 17:06

With ā€˜Brand Building’ Ad Era Over, Can Food Inflation Rescue FMCG Margins?

I’ve been underweight consumer staples on valuation and business model disruption risks since 2015 and the sector has de-rated significantly...

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•29 Aug 2017 15:42

Advertising Industry Gets Disrupted, as Central Bankers Fly Blind…

We’ve seen a number of advertising sector profit warnings from Dentsu to WPP amid signs that key clients across the FMCG sector are questioning...

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•27 Aug 2017 17:59

Negative Readthrough from WPP's Outlook Warning for Japanese Advertisers, Global Consumer Tech

At first glance,Ā WPP's (WPP LN) second sales warning of the year is merely a storyline in keeping with the growing ā€œpost-Brexit hangoverā€ narrative...

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