In this briefing:
- MTG Co Ltd; Problems Stretch Far Beyond the New Chinese E-Commerce Legislation
- Ruhnn (如涵) Trading Update – Worst First-Day Performance Out of Recent US ADR Listings
- Naspers: Addressing the Discount (Again). New Moves to Realize Value Are Having an Impact
- WICE: Expansion Phase Still Go On
- Sony Corp: Key Takeaways from Our Recent Meeting with IR Team
1. MTG Co Ltd; Problems Stretch Far Beyond the New Chinese E-Commerce Legislation

- MTG revised their original targets for FY2019 and issued revised targets which were significantly below the original targets
- The share price has already been on the decline even prior to the notice of revised targets
- Declining inbound sales of its flagship brand ReFa is the main culprit for guidance reversion
- The impact of Chinese e-commerce legislation was significant due to limited exposure to pure inbound sales
- Parallel buyers, those who buy products to resell them in China: dominates MTG’s inbound sales
- MTG’s price difference in Japan duty-free purchases vs official sales channels in China
- The Troubles of MTG, Causing Panic Among Consensus
- Insider ownership and lack of free float keeping the share price above its fair value
- Price to book approaching 1.0x; limits the immediate downside risk
2. Ruhnn (如涵) Trading Update – Worst First-Day Performance Out of Recent US ADR Listings

Ruhnn Holding Ltd (RUHN US) raised US$125m at US$12.50 per share, the mid-point of the price range. We have previously analyzed the IPO in:
- Ruhnn (如涵) IPO Review – Expensive Influence
- Ruhnn (如涵) Pre-IPO Review- Significant Concentration Risk
In this insight, we will update on the deal dynamics, implied valuation, and include a valuation sensitivity table.
3. Naspers: Addressing the Discount (Again). New Moves to Realize Value Are Having an Impact

Naspers (NPN SJ) recently announced another attempt to reduce the holdco discount which has remained stubbornly high despite previous attempts by management to reduce it. Since the announcement there has been movement, so perhaps this time it really is different!
So what is being done? Naspers will spin off its international internet assets, which account for >99% of its value, into a newco. They will then list 25% of newco on the Euronext in Amsterdam by issuing these shares to Naspers’ shareholders. The intention is to create a vehicle which can attract increased foreign and tech investors without the complication of a South African listing. The company believes this has been a key factor behind the wide holdco discount. The move also reduces Naspers weighting in South African indices which is another contributing factor.
Alastair Jones sees the announcement as a positive, although there are still issues with the main listing being in South Africa. He still believes a buyback would be the most effective way to reduce the discount, but Naspers is also keen to keep investing.
4. WICE: Expansion Phase Still Go On

We maintain BUY rating for WICE with a new target price of Bt5.20 (previous target price: 7.50), based on 29xPE’19E, its one year average trading range or 20% discount to Thai transportation sector.
The story:
- Cross broader business plays the key growth driver in 2019
- We revised down earnings in 2019-21E due to lower-than-expected margins
Risks:
- Stronger Baht vs major foreign currencies such as US dollar causes lower income in Baht terms as the main reporting currency is Baht
- Higher than expected in fluctuation in freight rates
- Intensity of freight forwarding businesses in both domestic and overseas
5. Sony Corp: Key Takeaways from Our Recent Meeting with IR Team
This article is a round up of the key takeaways from our recent meeting with Sony’s IR team. Our main focus was on the PlayStation and subsequent hardware and software developments, the company’s mobile phones business unit, the pictures unit as well as the semiconductor business.
- In the gaming segment, Sony doesn’t see Stadia as a threat since Sony mainly caters to the core gaming segment. Sony does not expect cloud gaming to offer the same quality that consoles offer to core gamers anytime soon. For the time being, Stadia will most likely appeal to casual gamers.
- In the pictures segment, Sony is developing a Spider-Verse sequel. A definite release date is yet to be confirmed, however, looking at the first movie’s success, we can expect a similar result for the sequel upon release.
- The company also plans to hold onto its mobile communications segment even though it is expected to make losses in FY03/19 as well. For Sony, this segment is crucial in developing 5G technologies.
- In the semiconductors segment, Sony expects a demand hike from the number of cameras used per phone. This is in spite of the mobile phone market itself slowing down. Sony expects to increase the ASPs of these sensors going forward as well.
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