External broker reports(aggregated public sources), CMB International

CMB International

External broker reports(aggregated public sources)

Incorporated in Hong Kong, supported by the mainland and targeting in global market, CMB International Capital Corporation Limited (“CMBI”) is an integrated financial institution providing comprehensive and professional services. As a wholly-owned subsidiary of China Merchants Bank ("CMB"), by leveraging on the Group’s synergy and coordination in domestic and overseas markets, as well as CMB’s strong resources and outstanding social reputation, CMBI and its subsidiaries have been actively implementing diversified business strategies and set up an overall layout of main business segments including Corporate Finance, Asset Management, Wealth Management, Global Markets and Structured Finance, etc. Adhering to the philosophy of “being clients oriented and increasing our own values by the way of creating value for clients”, CMBI endeavors to provide quality and integrated financial services to institutional, corporate and individual customers both domestic and overseas including Hong Kong IPO sponsorship and underwriting, share placement and rights issue for listed companies, financial advisors, bonds issuance services, asset management, direct investment, wealth management, equity sales and trading, etc.

Equity Bottom-Up

<ul><li>BiliBili announced 4Q22 financial results on 2 Mar.</li><li>Total revenue increased by 6% YoY to RMB6.1bn in 4Q22, in line with our and consensus estimate.</li><li>Fullyear revenue grew by 13% YoY to RMB21.9bn in 2022.</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

BiliBili announced 4Q22 financial results on 2 Mar.Total revenue increased by 6% YoY to RMB6.1bn in 4Q22, in line with our and consensus estimate.Fullyear revenue grew by 13% YoY to RMB21.9bn in 2022.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Bilibili (BILI US) – Evolving to a self-sustained business model

Greater China Equity Long/Short Analyst

Eric Chen

<ul>
<li>BILI's 4Q results missed expectations across key metrics from revenue and MAU growth to guidance for 2023</li>
<li>The results suggest fast growth will not return in 2023 and an uncertain road to breakeven by 2024.</li>
<li>Reiterate our bearish view on the stock and see further downside risks ahead.</li>
</ul>


BILI's 4Q results missed expectations across key metrics from revenue and MAU growth to guidance for 2023
The results suggest fast growth will not return in 2023 and an uncertain road to breakeven by 2024.
Reiterate our bearish view on the stock and see further downside risks ahead.


Bilibili (Bili Us): Further Downside Risks Ahead

<ul><li>We expect Bili will deliver narrowing adjusted net loss while revenue growth could decelerate in 4Q22, but all these are within expectations.</li><li>Market is looking for signs of monetization enhancement, self-propelling user and ecosystem growth.</li><li>We continue to expect that Bili will be on track to achieve a breakeven on non-GAAP by end-2024E, driven by growing user base that improves monetization.</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

We expect Bili will deliver narrowing adjusted net loss while revenue growth could decelerate in 4Q22, but all these are within expectations.Market is looking for signs of monetization enhancement, self-propelling user and ecosystem growth.We continue to expect that Bili will be on track to achieve a breakeven on non-GAAP by end-2024E, driven by growing user base that improves monetization.Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Bilibili (BILI US) – Eyes on Monetization Potential and Margin Improvement Trajectory

China/Asia TMT

Shawn Yang

China growth and global non-US Internet equities

Blue Lotus Research Institute

Blue Lotus Research is a Hong Kong Type 4 Licensed investment advisory firm focusing on Chinese growth equities and global non-US Internet equities

Thematic (Sector/Industry)

<ul>
<li>We expect online gaming has a better performance: 1) improved content supply and 2) strong user demand for social interactions in top games like Tencent’s HOK and NetEase’s Egg Party.</li>
<li>We suggest that eCommerce and advertising have relatively weak performances in January because offline consumption enjoyed faster rebound and attracted users away from online platforms.</li>
<li>We are more positive about Tencent in C1Q23, and we expect that major ads platforms like Kuaishou, Baidu, Bili, iQIYI, and Weibo will have the fastest YoY growth in C2Q23.</li>
</ul>


We expect online gaming has a better performance: 1) improved content supply and 2) strong user demand for social interactions in top games like Tencent’s HOK and NetEase’s Egg Party.
We suggest that eCommerce and advertising have relatively weak performances in January because offline consumption enjoyed faster rebound and attracted users away from online platforms.
We are more positive about Tencent in C1Q23, and we expect that major ads platforms like Kuaishou, Baidu, Bili, iQIYI, and Weibo will have the fastest YoY growth in C2Q23.


China Internet CNY Holiday Update: Gaming Performed Better than Ads and ECom

<ul>
<li>While BILI's top line in 4Q22/2023 would be in line, we suggest that its bottom line in 4Q22/2023 would beat cons. by 6%/18% due to cost-savings and optimized monetization efficiency. </li>
<li>BILI’s adjusted net loss would be significantly narrowed to (3.2)bn RMB in 2023, per our estimation. However, we still have concerns about some of BILI’s fundamentals.</li>
<li>Maintain SELL but raise TP to US$ 16.4, implying 1.8X PS in 2023.</li>
</ul>


While BILI's top line in 4Q22/2023 would be in line, we suggest that its bottom line in 4Q22/2023 would beat cons. by 6%/18% due to cost-savings and optimized monetization efficiency. 
BILI’s adjusted net loss would be significantly narrowed to (3.2)bn RMB in 2023, per our estimation. However, we still have concerns about some of BILI’s fundamentals.
Maintain SELL but raise TP to US$ 16.4, implying 1.8X PS in 2023.


Bilibili(Bili.US) 4Q22 Preview: Raise TP for More Optimistic Outlook in 2023

China

Bilibili Inc. provides online entertainment services. The Company offers a platform that covers a wide array of genres and media formats, including videos, live broadcasting, mobile games, animation, and comics. Bilibili serves customers in China.

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Bilibili (BILI US)

Bilibili (BILI US) – Evolving to a self-sustained business model

BiliBili announced 4Q22 financial results on 2 Mar. Total revenue increased by 6% YoY to RMB6.1bn in 4Q22, in line with our and consensus estimate.

CMB International

Bilibili (Bili Us): Further Downside Risks Ahead

Disappointing 4Q results highlights the outlook of low growth and limited room for margin improvement. We see further downside risks ahead.

Eric Chen

Bilibili (BILI US) – Eyes on Monetization Potential and Margin Improvement Trajectory

We expect Bili will deliver narrowing adjusted net loss while revenue growth could decelerate in 4Q22, but all these are within expectations.

CMB International

China Internet CNY Holiday Update: Gaming Performed Better than Ads and ECom

Our recent channel check indicates that online gaming has a better performance than online ads and eCommerce during the Chinese New Year holiday....

Blue Lotus Research Institute

Bilibili(Bili.US) 4Q22 Preview: Raise TP for More Optimistic Outlook in 2023

While we forecast that BILI's top line would be basically in line, we suggest that its bottom line in 4Q22/2023 would beat cons. by 6%/18% due to...

Blue Lotus Research Institute

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