Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

<ul><li>Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.</li><li>Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.</li><li>Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.</li></ul>

Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.

Why the Same Skincare Brand Strategy Won’t Work Across Shopee, Lazada, and TikTok Shop in Thailand

<ul>
<li>Southeast Asia’s e-commerce landscape shifted more in 2025 than in any year since TikTok Shop entered the region.</li>
<li>This article covers six core Southeast Asian markets: Indonesia, Malaysia,Philippines, Singapore, Thailand, and Vietnam.</li>
<li>Cube tracksGMVacross Shopee, Lazada, and TikTok Shop of all six core Southeast Asian markets on a monthly basis.</li>
</ul>


Southeast Asia’s e-commerce landscape shifted more in 2025 than in any year since TikTok Shop entered the region.
This article covers six core Southeast Asian markets: Indonesia, Malaysia,Philippines, Singapore, Thailand, and Vietnam.
Cube tracksGMVacross Shopee, Lazada, and TikTok Shop of all six core Southeast Asian markets on a monthly basis.


Shopee, Lazada, and TikTok Shop in Southeast Asia: What the Data Shows in 2026

Articles from Caixin Global, Caixin Global

Caixin Global

Articles from Caixin Global

Caixin is a media group dedicated to providing financial and business news through periodicals, online content, mobile apps, conferences, books and TV/video programs. Caixin aims to blaze a trail that helps traditional media prosper in the new media age through integrated multimedia platforms.

News from Caixin

Cross Asset Strategy

<ul><li>In Depth: ByteDance’s Billion-Yuan Bet on China’s First AI-Native Hospital</li><li>China’s First-Quarter GDP Beats Forecasts, but Deflation, Jobs Weigh</li><li>China Fixed-Asset Investment Misses Forecasts as Property Slump Persists</li></ul>

In Depth: ByteDance’s Billion-Yuan Bet on China’s First AI-Native HospitalChina’s First-Quarter GDP Beats Forecasts, but Deflation, Jobs WeighChina Fixed-Asset Investment Misses Forecasts as Property Slump Persists

CX Daily: ByteDance’s Billion-Yuan Bet on China’s First AI-Native Hospital? 

<ul><li>In Depth: China’s Sci-Tech Bond Boom Conceals Sidelined Private Sector</li><li>China Probes Official Linked to State Investment in Evergrande-Tied Firm</li><li>Third Zhuhai State-Asset Chief Investigated in Widening Corruption Probe</li></ul>

In Depth: China’s Sci-Tech Bond Boom Conceals Sidelined Private SectorChina Probes Official Linked to State Investment in Evergrande-Tied FirmThird Zhuhai State-Asset Chief Investigated in Widening Corruption Probe

CX Daily: China’s Sci-Tech Bond Boom Conceals Sidelined Private Sector 

In Depth: China Satellite Investment Soars as SpaceX Sparks Race for Piece of the SkyInsurers Back $2.4 Billion Deal for Ikea-Linked Malls in ChinaAnt Group Wins Mainland Approval for Hong Kong Brokerage Takeover

In Depth: China Satellite Investment Soars as SpaceX Sparks Race for Piece of the SkyInsurers Back $2.4 Billion Deal for Ikea-Linked Malls in ChinaAnt Group Wins Mainland Approval for Hong Kong Brokerage Takeover

CX Daily Mar. 18: China Satellite Investment Soars as SpaceX Sparks Race for Piece of the Sky 

China

Beijing Douyin Information Service Co. Ltd. provides online information and contents. The Company develops and operates short video platform, original short video community, news platform, and other related products. Beijing Douyin Information Service offers services worldwide.

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ByteDance (1439927D CH)

Why the Same Skincare Brand Strategy Won’t Work Across Shopee, Lazada, and TikTok Shop in Thailand

Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in...

Simon Torring

Shopee, Lazada, and TikTok Shop in Southeast Asia: What the Data Shows in 2026

Southeast Asia’s e-commerce landscape shifted more in 2025 than in any year since TikTok Shop entered the region. This article covers six core...

Simon Torring

CX Daily: ByteDance’s Billion-Yuan Bet on China’s First AI-Native Hospital?

TOP STORIES In Depth: ByteDance’s Billion-Yuan Bet on China’s First AI-Native Hospital While the global health care industry tentatively...

Caixin Global

CX Daily: China’s Sci-Tech Bond Boom Conceals Sidelined Private Sector

TOP STORIES In Depth: China’s Sci-Tech Bond Boom Conceals Sidelined Private Sector In 2025, China witnessed an explosion of “sci-tech innovation...

Caixin Global

CX Daily Mar. 18: China Satellite Investment Soars as SpaceX Sparks Race for Piece of the Sky

TOP STORIES In Depth: China Satellite Investment Soars as SpaceX Sparks Race for Piece of the Sky Space is emerging as a strategic domain defined...

Caixin Global

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