Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul>
<li>Mercard, the credit card launched by Mercari in late 2022, is a success, helping the the CtoC platform grow its user base and help add to Mercari's financial services business.</li>
<li>The rate of growth in online flea markets has slowed and competition has increased so relying on the CtoC platform alone won't deliver sufficient growth.</li>
<li>Mercari will introduce a new gig-work service this Spring to further differentiate its business from the likes of Rakuma and Yahoo Flea Market.</li>
</ul>


Mercard, the credit card launched by Mercari in late 2022, is a success, helping the the CtoC platform grow its user base and help add to Mercari's financial services business.
The rate of growth in online flea markets has slowed and competition has increased so relying on the CtoC platform alone won't deliver sufficient growth.
Mercari will introduce a new gig-work service this Spring to further differentiate its business from the likes of Rakuma and Yahoo Flea Market.


Mercari's Credit Card Boosts Sales, New Gig Worker Service to Add New Revenue Stream

Pan-Asia Catalysts/Events, Quiddity Advisors

Travis Lundy

Pan-Asia Catalysts/Events

Quiddity Advisors

Event-Driven

<ul>
<li>
<a href="https://www.smartkarma.com/entities/mercari-inc" target="_blank" data-smartkarma-citation="entities:27149:1" rel="noopener">Mercari Inc (4385 JP)</a> is potentially a leading candidate for inclusion in the Nikkei 225 in September. </li>
<li>There are other technical reasons to think it is not. </li>
<li>This insight looks at the issue of why it might be a leading candidate and why it might not be. </li>
</ul>



Mercari Inc (4385 JP) is potentially a leading candidate for inclusion in the Nikkei 225 in September. 
There are other technical reasons to think it is not. 
This insight looks at the issue of why it might be a leading candidate and why it might not be. 


Nikkei 225 Sep 2023 Review - The Mercari Conundrum

<ul>
<li>
<a href="https://www.smartkarma.com/entities/fast-retailing-co-ltd" target="_blank" data-smartkarma-citation="entities:751:1" rel="noopener">Fast Retailing (9983 JP)</a> investors are in a conundrum. The stock is doing well. With one quarter to go, the company just raised its full-year EPS target by 8.3%.</li>
<li>It also raised its H2 dividend by 20+% so the full-year div will be more than 20% higher than previously forecast and up 35+% since last year. All good. </li>
<li>Except for the selling. Potentially lots of selling. And more outperformance begets more selling. Then even more selling in 2024. And 2025? What about 2025? More outperformance begets more selling.</li>
</ul>



Fast Retailing (9983 JP) investors are in a conundrum. The stock is doing well. With one quarter to go, the company just raised its full-year EPS target by 8.3%.
It also raised its H2 dividend by 20+% so the full-year div will be more than 20% higher than previously forecast and up 35+% since last year. All good. 
Except for the selling. Potentially lots of selling. And more outperformance begets more selling. Then even more selling in 2024. And 2025? What about 2025? More outperformance begets more selling.


Fast Retailing UPs Forecasts, Which Creates A Sell/Short Opportunity

Japan Specialist

Mark Chadwick

<ul>
<li>The sell-side analyst community seems anchored to the view that Mercari is a growth stock</li>
<li>Analysts seem reluctant to turn negative on the name despite taking a large knife to earnings estimates</li>
<li>We repeat our view that the company faces a challenging couple of years and that the stock is still significantly overvalued</li>
</ul>


The sell-side analyst community seems anchored to the view that Mercari is a growth stock
Analysts seem reluctant to turn negative on the name despite taking a large knife to earnings estimates
We repeat our view that the company faces a challenging couple of years and that the stock is still significantly overvalued


Mercari (4385) | Analysts Anchored to Outdated Views

<ul>
<li>
<a href="https://www.smartkarma.com/entities/shopify-inc-de74469e-4678-489b-9b50-a80a5790c5ef" target="_blank" data-smartkarma-citation="entities:25906:1" rel="noopener">Shopify Inc (SHOP US)</a> 's share price declined by -15% in after hours trade on weaker-than-expected US E-commerce trends</li>
<li>
<a href="https://www.smartkarma.com/entities/mercari-inc" target="_blank" data-smartkarma-citation="entities:27149:1" rel="noopener">Mercari Inc (4385 JP)</a> 's US business is highly correlated with its US peer, as is its stock price</li>
<li>A normalisation of e-commerce trends could also impact its much larger Japanese GMV as consumers shift spending patterns back to normal </li>
</ul>



Shopify Inc (SHOP US) 's share price declined by -15% in after hours trade on weaker-than-expected US E-commerce trends

Mercari Inc (4385 JP) 's US business is highly correlated with its US peer, as is its stock price
A normalisation of e-commerce trends could also impact its much larger Japanese GMV as consumers shift spending patterns back to normal 


Mercari (4385) | We Were Wrong…its Worse

Japan

Mercari, Inc. operates as an electronic commercial company. The Company offers electronic commercial software, operation management, marketing planning, and other marketplace services. Mercari serves customers worldwide.

Mercari (4385 JP)

Mercari's Credit Card Boosts Sales, New Gig Worker Service to Add New Revenue Stream

Mercari's Mercard, is boosting the user base and fintech revenues, while the start of a gig-work service could mean a 3rd major revenue stream....

Michael Causton

Nikkei 225 Sep 2023 Review - The Mercari Conundrum

Mercari is either a leading candidate for Nikkei 225 inclusion in September 2023. Or it is not. It depends on how you mash the data, interpret the...

Travis Lundy

Fast Retailing UPs Forecasts, Which Creates A Sell/Short Opportunity

Fast Retailing announced decent earnings for Q3 and upgraded forecasts for August 2023. It also raised its full-year dividend vs previous guidance....

Travis Lundy

Mercari (4385) | Analysts Anchored to Outdated Views

The analyst community remains too bullish on Mercari. We have a consensus Bearish view and see up to 40% downside from the stock.

Mark Chadwick

Mercari (4385) | We Were Wrong…its Worse

We are Bearish on Mercari as we think GMV in the US will see a sharp pullback as early as the current quarter (4Q: April-June), with higher-than...

Mark Chadwick

Mercari's Credit Card Boosts Sales, New Gig Worker Service to Add New Revenue Stream

​Mercari's Mercard, is boosting the user base and fintech revenues, while the start of a gig-work service could mean a 3rd major revenue stream....

Michael Causton

Nikkei 225 Sep 2023 Review - The Mercari Conundrum

Mercari is either a leading candidate for Nikkei 225 inclusion in September 2023. Or it is not. It depends on how you mash the data, interpret the...

Travis Lundy

Fast Retailing UPs Forecasts, Which Creates A Sell/Short Opportunity

Fast Retailing announced decent earnings for Q3 and upgraded forecasts for August 2023. It also raised its full-year dividend vs previous guidance....

Travis Lundy

Mercari (4385) | Analysts Anchored to Outdated Views

The analyst community remains too bullish on Mercari. We have a consensus Bearish view and see up to 40% downside from the stock.

Mark Chadwick

Mercari (4385) | We Were Wrong…its Worse

We are Bearish on Mercari as we think GMV in the US will see a sharp pullback as early as the current quarter (4Q: April-June), with higher-than...

Mark Chadwick

Mercari's Mercard, is boosting the user base and fintech revenues, while the start of a gig-work service could mean a 3rd major revenue stream....