Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Prismatic found product-market fit by targeting B2B SaaS companies struggling with customer-specific integrations.</li><li>Prismatic's pricing model combines a subscription fee with usage-based pricing.</li><li>Prismatic has tailwinds from the growing demand for SaaS integrations and has the opportunity to expand into adjacent markets like AI-powered integration assistance and enterprise-wide integration platforms.</li></ul>

Prismatic found product-market fit by targeting B2B SaaS companies struggling with customer-specific integrations.Prismatic's pricing model combines a subscription fee with usage-based pricing.Prismatic has tailwinds from the growing demand for SaaS integrations and has the opportunity to expand into adjacent markets like AI-powered integration assistance and enterprise-wide integration platforms.

<ul><li>The consumer success of ChatGPT galvanized B2B SaaS teams—especially those building in AI’s “kill zone” like Intercom with customer support—to rewrite their product roadmaps around GPT-4.</li><li>B2B SaaS as an industry has lost alignment with buyer CFOs who increasingly find “blanket, per-seat plans a much harder pill to swallow,” Brex CFO Ben Gammell said.</li><li>AI brings B2B SaaS “back to the world of automating outcomes”—in Intercom co-founder Des Traynor’s words—by pushing companies towards charging on usage-based value metrics rather than on seats alone.</li></ul>

The consumer success of ChatGPT galvanized B2B SaaS teams—especially those building in AI’s “kill zone” like Intercom with customer support—to rewrite their product roadmaps around GPT-4.B2B SaaS as an industry has lost alignment with buyer CFOs who increasingly find “blanket, per-seat plans a much harder pill to swallow,” Brex CFO Ben Gammell said.AI brings B2B SaaS “back to the world of automating outcomes”—in Intercom co-founder Des Traynor’s words—by pushing companies towards charging on usage-based value metrics rather than on seats alone.

<ul><li>Today, Sacra estimates that Airtable is at $375M ARR, up 50% YoY, with a valuation range of $2.3B to $5.3B given the multiples of comps like Asana (NYSE: ASAN), Smartsheet (NYSE: SMAR) and Monday.com (NASDAQ: MNDY).</li><li>In September 2023, Twitter erupted in hand-wringing over Airtable’s valuation based on incorrect reports that they were at $148M ARR growing 14% year-over-year—Sacra estimates that Airtable hit $375M annual recurring revenue (ARR) at the end of 2023, up 50% YoY with roughly 166,000 paying companies as customers.</li><li>From December 2022 to September 2023, Airtable laid off 40% of their team (487 people) to reduce burn and narrow their focus on selling efficiently into the enterprise segment where they’ve had 100% year-over-year revenue growth and 170% net dollar retention.</li></ul>

Today, Sacra estimates that Airtable is at $375M ARR, up 50% YoY, with a valuation range of $2.3B to $5.3B given the multiples of comps like Asana (NYSE: ASAN), Smartsheet (NYSE: SMAR) and Monday.com (NASDAQ: MNDY).In September 2023, Twitter erupted in hand-wringing over Airtable’s valuation based on incorrect reports that they were at $148M ARR growing 14% year-over-year—Sacra estimates that Airtable hit $375M annual recurring revenue (ARR) at the end of 2023, up 50% YoY with roughly 166,000 paying companies as customers.From December 2022 to September 2023, Airtable laid off 40% of their team (487 people) to reduce burn and narrow their focus on selling efficiently into the enterprise segment where they’ve had 100% year-over-year revenue growth and 170% net dollar retention.

<ul><li>We talked to Sean to learn more about the email development workflow at SaaS companies like Zapier and what tools they find essential for shipping daily product, market and transactional emails.</li><li>We ran into a couple of instances where version control became an issue.</li><li>The team&#39;s fine with code, but just for a UI, I could see a component becoming almost with dropdown stuff, the different parameters of whether it&#39;s new.</li></ul>

We talked to Sean to learn more about the email development workflow at SaaS companies like Zapier and what tools they find essential for shipping daily product, market and transactional emails.We ran into a couple of instances where version control became an issue.The team&#39;s fine with code, but just for a UI, I could see a component becoming almost with dropdown stuff, the different parameters of whether it&#39;s new.

Sean Kennedy, Senior Marketing Ops Analyst At Zapier, On His Email Development Workflow

<ul><li>Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.</li><li>For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).</li><li>In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.</li></ul>

Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.

United States

Automation tool for connecting and triggering actions across thousands of SaaS apps

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Zapier (ZAPIER US)

Primer: Prismatic - 02 Sep 2024

Embedded integration tool for B2B SaaS teams and their non-technical customers

Sacra

How AI Is Transforming B2B SaaS

Intercom, Zapier and Brex have each made "bet the company" moves into AI...

Sacra

Airtable At $375M ARR

TL;DR: Last fall, incorrect reports that Airtable’s revenue was merely $148M ARR after 7 years and $1.4B raised triggered a wave of hand-wringing...

Sacra

Sean Kennedy, Senior Marketing Ops Analyst At Zapier, On His Email Development Workflow

Can you talk about what your role is at Zapier and how Parcel fits into your workflow...

Sacra

Primer: Make - 06 Oct 2023

No-code automation tool for building workflows across thousands of integrated apps

Sacra

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