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Daily Brief Private Markets: Goodai Global (Unlisted) – The Most Aggressive M&A Player in the Korean Cosmetics Industry and more

In today’s briefing:

  • Goodai Global (Unlisted) – The Most Aggressive M&A Player in the Korean Cosmetics Industry


Goodai Global (Unlisted) – The Most Aggressive M&A Player in the Korean Cosmetics Industry

By Douglas Kim

  • Goodai Global is the most aggressive M&A player in the Korean cosmetics industry. It has grown its business mainly through M&As.
  • It has achieved the strongest growth in sales and profits among the major Korean cosmetics companies in the past four years. 
  • In early August 2025, Goodai Global secured 800 billion won, with a pledge to go public within three years. Goodai’s value is estimated to be about 4 trillion won. 

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