Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

<ul><li>Indonesia’s Beauty &amp; Personal Care e-commerce category grew 27% year on year in 2025 to roughly 137 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.</li><li>Shopee still holds the largest share, but TikTok Shop has nearly caught up, closing to 47% against Shopee’s 50% in Q1 2026.</li><li>Here is what the data says about the platforms, the brands, and the tactics defining the category.</li></ul>

Indonesia’s Beauty &amp; Personal Care e-commerce category grew 27% year on year in 2025 to roughly 137 trillion IDR across the three platforms Cube tracks inTradewinds: Shopee, TikTok Shop, and Lazada.Shopee still holds the largest share, but TikTok Shop has nearly caught up, closing to 47% against Shopee’s 50% in Q1 2026.Here is what the data says about the platforms, the brands, and the tactics defining the category.

Indonesia Beauty & Personal Care E-Commerce 2026 | Cube

Articles from Caixin Global, Caixin Global

Caixin Global

Articles from Caixin Global

Caixin is a media group dedicated to providing financial and business news through periodicals, online content, mobile apps, conferences, books and TV/video programs. Caixin aims to blaze a trail that helps traditional media prosper in the new media age through integrated multimedia platforms.

News from Caixin

Cross Asset Strategy

<ul><li>In Depth: China’s Renewable Energy Boom Runs Into Market Reality On July 2, China Resources New Energy Holdings Co. Ltd. (CRNE) pulled off the largest ever IPO on the Shenzhen Stock Exchange, with its shares soaring 137% on debut and briefly lifting the company’s market value above 300 billion yuan ($44 billion).</li><li><p>China’s booming tourism industry broke more records last year.</p></li><li><p>Domestic travelers took 6.52 billion trips and spent 6.3 trillion yuan ($930 billion), according to the Ministry of Culture and Tourism. </p></li></ul>

In Depth: China’s Renewable Energy Boom Runs Into Market Reality On July 2, China Resources New Energy Holdings Co. Ltd. (CRNE) pulled off the largest ever IPO on the Shenzhen Stock Exchange, with its shares soaring 137% on debut and briefly lifting the company’s market value above 300 billion yuan ($44 billion).China’s booming tourism industry broke more records last year.Domestic travelers took 6.52 billion trips and spent 6.3 trillion yuan ($930 billion), according to the Ministry of Culture and Tourism. 

CX Daily: China’s Renewable Energy Boom Runs Into Market Reality 

<ul><li>Cover Story: The AI Token Takeover in China</li><li>China Overhauls Stock Trading Rules to Boost Efficiency, Curb Speculation</li><li>Guotai Haitong Becomes First Chinese Brokerage to Trade Offshore Yuan in Shanghai FTZ</li></ul>

Cover Story: The AI Token Takeover in ChinaChina Overhauls Stock Trading Rules to Boost Efficiency, Curb SpeculationGuotai Haitong Becomes First Chinese Brokerage to Trade Offshore Yuan in Shanghai FTZ

CX Daily: The AI Token Takeover in China 

<ul><li>Singapore is the smallest of the six core Southeast Asian e-commercemarkets by GMV, but it tells one of the most strategically interesting stories in the region.</li><li>Unlike Indonesia, Thailand, or the Philippines, where the platform landscape has consolidated sharply around one or two players, Singapore retains a genuinely competitive three-platform dynamic heading into 2026.</li><li>Cube tracks gross merchandise value (GMV) across Shopee, Lazada, and TikTok Shop in Singapore on a monthly basis, covering all major physical goods categories.</li></ul>

Singapore is the smallest of the six core Southeast Asian e-commercemarkets by GMV, but it tells one of the most strategically interesting stories in the region.Unlike Indonesia, Thailand, or the Philippines, where the platform landscape has consolidated sharply around one or two players, Singapore retains a genuinely competitive three-platform dynamic heading into 2026.Cube tracks gross merchandise value (GMV) across Shopee, Lazada, and TikTok Shop in Singapore on a monthly basis, covering all major physical goods categories.

E-commerce in Singapore: Market Data, Platform Breakdown, and What Brands Need to Know in 2026

<ul><li>Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.</li><li>Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.</li><li>Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.</li></ul>

Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.

Why the Same Skincare Brand Strategy Won’t Work Across Shopee, Lazada, and TikTok Shop in Thailand

China

Beijing Douyin Information Service Co. Ltd. provides online information and contents. The Company develops and operates short video platform, original short video community, news platform, and other related products. Beijing Douyin Information Service offers services worldwide.

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Indonesia Beauty & Personal Care E-Commerce 2026 | Cube

Indonesia’s Beauty & Personal Care e-commerce category grew 27% year on year in 2025 to roughly 137 trillion IDR across the three platforms...

Simon Torring

CX Daily: China’s Renewable Energy Boom Runs Into Market Reality

In Depth: China’s Renewable Energy Boom Runs Into Market Reality On July 2, China Resources New Energy Holdings Co. Ltd. (CRNE) pulled...

Caixin Global

CX Daily: The AI Token Takeover in China

TOP STORIES Cover Story: The AI Token Takeover in China The token, the foundational unit that large language models use to process text, is...

Caixin Global

E-commerce in Singapore: Market Data, Platform Breakdown, and What Brands Need to Know in 2026

Singapore is the smallest of the six coreSoutheast Asian e-commercemarkets byGMV, but it tells one of the most strategically interesting stories...

Simon Torring

Why the Same Skincare Brand Strategy Won’t Work Across Shopee, Lazada, and TikTok Shop in Thailand

Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in...

Simon Torring

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