In today’s briefing:
- If the ETF Era Made Bitcoin Investable, the 401(k) Era Could Make It Unavoidable
If the ETF Era Made Bitcoin Investable, the 401(k) Era Could Make It Unavoidable
- This report argues that the August 2025 Executive Order allowing Bitcoin inside 401(k) plans is a structural breakthrough — potentially more transformative than the ETF approvals.
- While ETFs made Bitcoin easy to buy, 401(k) integration ties BTC to the U.S.’s largest savings engine: $9.3 trillion in employer retirement plans funded automatically every paycheck.
- Unlike ETF flows that rise and fall with sentiment, 401(k) contributions are programmatic, recurring, and extremely sticky — with 95% of participants never changing allocations.
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