In today’s briefing:
- Sidekick: Building the LiveFi Infrastructure for Real-Time Trading
Sidekick: Building the LiveFi Infrastructure for Real-Time Trading
- Sidekick is a Web3-native livestreaming platform that blends TikTok-style content flow, Huya-style monetization, and on-chain execution into a single experience. Within livestreams, users can tip, and participate in airdrops directly, effectively transforming content creators into real-time asset distributors.
- As crypto attention markets grow increasingly saturated, promotional methods like shill tweets and leaderboard campaigns are showing diminishing impact. Livestreaming presents a more trusted, higher-conversion format that aligns with how both meme tokens and VC backed projects now build visibility and credibility.
- The platform has gained strong early traction in Asia, onboarding over 1000 livestream focused KOLs. Sidekick now aims to broaden its content verticals and encourage deeper community engagement.
Before it’s here, it’s on Smartkarma
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