In today’s briefing:
- Primer: Shopback (1350406D SP) – Oct 2025

Primer: Shopback (1350406D SP) – Oct 2025
- Shopback is a leading cashback and rewards platform in the Asia-Pacific region, poised to benefit from the rapidly growing e-commerce and digital loyalty market. The company is currently undergoing a strategic realignment, focusing on its core cashback services and sustainable growth after a period of aggressive expansion.
- Recent financial performance for the fiscal year ending March 2024 shows a 13% increase in revenue to S$133 million (US$102.4 million) and a 36.3% reduction in operating losses, indicating early positive results from its restructuring efforts. This follows a challenging prior year where revenue declined 20% and losses widened.
- Key challenges include intense competition from regional super apps and other loyalty platforms, the need to regain and maintain consumer trust after significant layoffs and the discontinuation of its Buy Now, Pay Later (BNPL) service, and navigating the complexities of a diverse and fragmented APAC market.
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