In today’s briefing:
- Erajaya (ERAA): Transformation
Erajaya (ERAA): Transformation
- Erajaya Swasembada (ERAA IJ) used to be smartphone retailers (and other accessories), but lately they have taken strategic steps that will transform the company.
- They have now become a lifestyle retail operator with JD Sports, Paris Baguette, and Bacha Coffee brands in Indonesia under their umbrella, as well as XPeng (9868 HK) .
- Operational numbers have started to improve despite challenging conditions in Indonesia, and share price has started to climb up.

