ConsumerDaily Briefs

Daily Brief Consumer: Trial Holdings and more

In today’s briefing:

  • Trial to Become 5th Biggest Supermarket Post-IPO


Trial to Become 5th Biggest Supermarket Post-IPO

By Michael Causton

  • Trial, the discount FMCG and retail technology company, completed its IPO last month, achieving an initial market capitalisation higher than most of its rivals in the supermarket sector. 
  • If forecasts for FY2023 are achieved, it will become the 5th largest chain in the country and its proprietary technology should give it an important advantage in the medium term.
  • But its position at the centre of the fast-growing discount sector will drive the real growth, and the Kyushu-based firm will emerge as challenger to leading retailers.

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